Your regular reminder that your users are people with multiple contexts and facets that they present throughout the day/their lives.

People are intersectional. You need to understand when your software needs to be, too.

Also FB's realname policy was dumb for this exact reason. https://twitter.com/annemariemackey/status/1305465495559319552
While it may be a great success for growth/revenue/usage/DAU etc that something like Zoom is suddenly being used in different contexts, it has MASSIVE IMPLICATIONS for the design of your product.

Work me is not college me is not socializing me, they ALL have diff. needs.
This is why FB is not LinkedIn, and why one of LinkedIn's best decisions to stay in the box of "professional profile", and why FB is so dumb about wanting to be the "one you of everything".

Even the initial social-you-must-be-page-owner-you was dumb.
I get how it makes sense from a DAU, "growth marketing" perspective, but stuff like this SUCKS for users. It is hostile.

I do feel that many of the product managers making decisions like this have no idea of the abuse/harm impact this has.
Gonna make a joke about identity being one of the hardest problems in computer science but also really IT'S NOT THAT HARD!

PEOPLE HAVE MULTIPLE IDENTITIES THEY NEED TO CONTROL FOR MANY REASONS, INCLUDING SAFETY! RIGHT AT THE BOTTOM OF MASLOW!
Zoom could/should totally add this, and I know they have a shit-ton of stuff going on, but again, this is why they need to communicate & reassure that they understand what's going on here & what they're doing about it: https://twitter.com/livlab/status/1305992562096906241?s=20
Some other recent examples: https://twitter.com/cydharrell/status/1304857567496085504?s=20
Another one: https://twitter.com/hondanhon/status/1305571037443055617?s=20
... and another: https://twitter.com/hondanhon/status/1305571682392842240?s=20
Of course there is all the lock-in now, etc. It would be great if Zoom used an open standard given its adoption so other people could make clients that work with its infrastructure and it exposed APIs. Maybe that's on their roadmap? Who knows?! ¯\\_(ツ)_/¯
like, omg imagine if the equivalent of Zoom happened to something like Venmo and suddenly your professional clients could see all your personal purchases.

But this feels like it happens all the time in tech.
Or can you imagine if suddenly Twitter figured it wanted to be an internal/b2b corp messaging tool and you weren't allowed to create alts? Horrific!
You can follow @hondanhon.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: