Ads are bad. Here& #39;s why.

1. The value of live content happens live. A viewer can& #39;t get back those shared moments they lose by going back & watching a vod. They miss the experience forever.

Example: https://twitter.com/OtzdarvaYT/status/1305688585316728833?s=19">https://twitter.com/OtzdarvaY...
2. Twitch makes an unreal amount of money from ads. There is a reason they don& #39;t run like FB or IG ads where anyone plays. They negotiate MASSIVE deals and give 2 cents to streamers.

This is not about empowering creators. Its misdirection to make you finally choose to run ads.
3. Businesses making more money is a GREAT thing! But this is done at the expense of the viewer experience - Twitchs main product. And it isn& #39;t just their product. Its yours. Your boss just made your job shittier and isn& #39;t even paying you for it. You have a right to be mad.
4. Creators should make more from ads period. Twitch takes an incredible amount of money from your biz already. You negotiated a company taking 50% of yours without knowing it.

Now that split is decreased even lower. They make 99.9999% of ad rev from your biz. You get 2 cents.
5. Ads can be in direct conflict with your values. KFC ad on a vegan stream? Mountain Dew ad during a sponsored stream? Hate a company? Too bad.

Streamers should be able to customize which ads play and align ads with their values & biz. https://twitter.com/BikeMan/status/1305790214095474690?s=19">https://twitter.com/BikeMan/s...
6. You can& #39;t opt out. This business decision was made for you. The experience it creates and % revenue you gain are in your boss& #39; control and you have no choice.

Creator independence should be protected. You should be able to run your biz how YOU deem worthy. Not a big corp.
There are other companies being built right now that will give higher splits of 90%+ to their creators. Fair creator monetization is a problem many many entrepreneurs are trying to solve right now. It isnt a matter of *if* Twitch will have to become more comp. Its *when*.
Obviously ads are a work in progress. They need to make changes and will. But consider why the first rollouts are in Twitchs favor and not yours.

Why aren& #39;t they serving ads in ways creators will be comfortable with FIRST?
Speaking out against Twitch is hard because any criticisms can ruin future partnerships or relationships.

But I believe people should be allowed to speak out when something directly affects their livelihood.

You are allowed to be mad or think more strategically about your biz.
You can follow @ashnichrist.
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