The #NFL https://abs.twimg.com/hashflags... draggable="false" alt=""> is back! This year, the work of digital teams is more important than EVER. And they sure flexed their https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Angespannter Bizeps" aria-label="Emoji: Angespannter Bizeps">

Here were the top teams on social media by engagement rate during Week 1!

A thread of some of the most impactful content across the league (1/8)

#smsports

Here were the top teams on social media across the NFL by engagements/post this week. Shout-out to @Chiefs, @Raiders, & @steelers for appearing on both lists for multiple networks!

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The @Chiefs were #1 across Twitter, Instagram, & Facebook this week. From leveraging their chance to kick off the season to getting their local community fired up, it was as ideal a start to the season for the reigning champs as they could hope for.

(3/8) https://twitter.com/Chiefs/statuses/1303675773891612673">https://twitter.com/Chiefs/st...

Sometimes, simplicity is the best approach. Whether that be capturing fan emotions with simply emojis & a photo ( @Broncos) or using popular GIFs & digital memes that everyone understands ( @ChicagoBears), less can be more.

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That said, well-made, clean, & vibrant graphics/videos that align with team branding can be worth the investment. From hyping up gameday ( @Buccaneers) to celebrating achievements ( @WashingtonNFL), these can make timeline scrollers stop very quickly.

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Empowering players on your platform can create a strong message & a way to leverage their personal brand to strengthen yours. Here are some examples from the powerful ( @Titans), to the heartwarming ( @Eagles), to the comical ( @BuffaloBills).

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GIFs on Twitter hit differently when they’re from your own team. Shout-out to the @Patriots & @Saints for starting their 2020 libraries early!

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I’m excited for what the rest of the season has in store! I wanna use this weekly to celebrate the awesome work from across sports.

What caught your eye this week #NFLTwitter https://abs.twimg.com/hashflags... draggable="false" alt="">? #smsports

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