1/ As we kick off Hispanic Heritage Month today, I’d like to do two things this year with my annual thread. First, I want us to reshift the way we think about this month and who it represents. Hispanic is a term that includes some but not all of our community.

2/ I am directly thinking of our Latin American/Afro-Caribbean-Latino/a/x family.

Second, I want companies/brands/organizations/TV/Film production companies and NEWSROOMS to think about this month by looking inward. Look at your team and ask yourself, “Are we representing...

3/ ....the youngest, largest minority group in the country BEYOND this month...who are also the most aggressive mobile consumers and engagers of product?

By the end of this year we are talking about 70 million in , but more importantly, it’s a DIVERSE 70 million, with...

4/...different backgrounds, points of views and life experiences.

Though important, it’s not language that should be the priority but rather a clear understanding of our respective culture.

5/ The key is to also understand that while our community is deeply concerned and passionate about topics such as immigration, DACA, economy and other incredibly relevant issues, it’s not all that we are. Music, food, sports, tv and pop culture, film are all vital our content...

6/...consumption. Just like any other group. So don’t pigeon hole us. Don’t put us in a box.

We are complex but if you pay attention and truly represent, we are worth it.

...and now...we end with this: