1/5

🐸JFrog is IPO'ing this week & I wrote a breakdown of $FROG that dives into:

- What the product & how it fits into a developers workflow
- Its business model & competition
- The financials and how it comps to its IPO price range

https://blog.publiccomps.com/jfrog-s-1-analysis/

Summary 👇
2/5

Their core offering is Artifactory, which is the best product for enterprise binary & package management. This is 🔑 to distribute safe software efficiently.

The impressive & diverse customer list of JFrog is a testament to the product's quality.
3/5

📈 It's pricing structure + auxiliary offerings drive a high net dollar expansion (best-in-class at 139%).

It's free-trial is a powerful bottoms-up channel to acquire customers and get their sticky product integrated with their development stack.
4/5

Its core + auxiliary products do have competitors in both the public & private markets BUT its Artifactory product is head and shoulders above its competition in enterprise features.

🥇Customers will keep on choosing JFrog for its core competency (Artifactory)
5/5

Financials:

📈46% Revenue Growth
⚖️57% FCF Efficiency
📏82% Gross Margins (Best-in-class)
💵139% Net Dollar Retention (Best-in-class)
🗓️16 month LTM CAC Payback Period (Best-in-class)
👉25x EV / Revenue Run Rate @ $41 (est price today)

Vs Top 10 SaaS & DevOps @publiccomps
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