1/5
JFrog is IPO'ing this week & I wrote a breakdown of $FROG that dives into:
- What the product & how it fits into a developers workflow
- Its business model & competition
- The financials and how it comps to its IPO price range
https://blog.publiccomps.com/jfrog-s-1-analysis/
Summary

- What the product & how it fits into a developers workflow
- Its business model & competition
- The financials and how it comps to its IPO price range
https://blog.publiccomps.com/jfrog-s-1-analysis/
Summary

2/5
Their core offering is Artifactory, which is the best product for enterprise binary & package management. This is
to distribute safe software efficiently.
The impressive & diverse customer list of JFrog is a testament to the product's quality.
Their core offering is Artifactory, which is the best product for enterprise binary & package management. This is

The impressive & diverse customer list of JFrog is a testament to the product's quality.
3/5
It's pricing structure + auxiliary offerings drive a high net dollar expansion (best-in-class at 139%).
It's free-trial is a powerful bottoms-up channel to acquire customers and get their sticky product integrated with their development stack.

It's free-trial is a powerful bottoms-up channel to acquire customers and get their sticky product integrated with their development stack.
4/5
Its core + auxiliary products do have competitors in both the public & private markets BUT its Artifactory product is head and shoulders above its competition in enterprise features.
Customers will keep on choosing JFrog for its core competency (Artifactory)
Its core + auxiliary products do have competitors in both the public & private markets BUT its Artifactory product is head and shoulders above its competition in enterprise features.

5/5
Financials:
46% Revenue Growth
57% FCF Efficiency
82% Gross Margins (Best-in-class)
139% Net Dollar Retention (Best-in-class)
16 month LTM CAC Payback Period (Best-in-class)
25x EV / Revenue Run Rate @ $41 (est price today)
Vs Top 10 SaaS & DevOps @publiccomps
Financials:






Vs Top 10 SaaS & DevOps @publiccomps