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Approach to #SAAS problem-solution fit [megathread]
But, what is it? There are different definitions on the web, but I like this one:
"The problem-solution fit is the stage at which a #startup business has a core group of happy and reference-able customers"
#innovation
![Approach to #SAAS problem-solution fit [megathread]But, what is it? There are different definitions on the web, but I like this one:"The problem-solution fit is the stage at which a #startup business has a core group of happy and reference-able customers" #innovation](https://pbs.twimg.com/media/Eh1aO4MWsAEgyV7.jpg "Approach to #SAAS problem-solution fit [megathread]But, what is it? There are different definitions on the web, but I like this one:\"The problem-solution fit is the stage at which a #startup business has a core group of happy and reference-able customers\" #innovation")
But, what is it? There are different definitions on the web, but I like this one:
"The problem-solution fit is the stage at which a #startup business has a core group of happy and reference-able customers"
#innovation
Problem-solution fit means:
- You have built a Unique Value Proposition + MVP
- You have found your early adopters for your MVP
- You have managed to solve a problem that your early adopters have
- Your users are happy and willing to pay for your solution
- You have built a Unique Value Proposition + MVP
- You have found your early adopters for your MVP
- You have managed to solve a problem that your early adopters have
- Your users are happy and willing to pay for your solution
If you just have a UVP without MVP but you manage to have pre-sales, that is a strong evidence that you have problem-solution fit.
Not always we need the MVP, but this thread is about a process to validate with MVP.
Not always we need the MVP, but this thread is about a process to validate with MVP.
Steps for problem-solution fit test (with MVP):
1/ Define the audience for whom you are solving a problem with your product.
- You can use this buyer persona canvas http://tonyzambito.com/wp-content/uploads/2013/05/Buyer-Persona-Canvas.jpg
1/ Define the audience for whom you are solving a problem with your product.
- You can use this buyer persona canvas http://tonyzambito.com/wp-content/uploads/2013/05/Buyer-Persona-Canvas.jpg
2/ Define the problem. Talk. Dig deep.
- Where can you find your audience? Get out of the building and interview people in your audience to understand the problem to solve.
You'll realize if you've enough data if after 15-20 interviews the pains, jobs, outcomes are repeated.
- Where can you find your audience? Get out of the building and interview people in your audience to understand the problem to solve.
You'll realize if you've enough data if after 15-20 interviews the pains, jobs, outcomes are repeated.
- Talk with industry leads and field experts. They'll help you validate the problem, provide more insights, and if they like your solution, they might be your brand ambassadors.
3/ Define your value proposition + MVP to solve those problems (pains, gains, jobs). Considering that you've validated the problem with interviews, now it's time to solve
- You can follow the Value Proposition Design method from @strategyzer: https://www.strategyzer.com/canvas/value-proposition-canvas
- You can follow the Value Proposition Design method from @strategyzer: https://www.strategyzer.com/canvas/value-proposition-canvas
- I like to combine this method with design sprint 2.0 to define the UX of the product+Value Prop.
However, sprints work better to solve a very specific part of the problem/UX, more than design a full product: https://ajsmart.com/design-sprint-2-0/
Leverage @miroHQ as a remote whiteboard
However, sprints work better to solve a very specific part of the problem/UX, more than design a full product: https://ajsmart.com/design-sprint-2-0/
Leverage @miroHQ as a remote whiteboard
- Read this thread for more detail on how to develop your Unique Value Proposition
https://twitter.com/josberco/status/1301957543594528769?s=21
- Be sure you're building a different Value Prop. Here you have a @NotionHQ template to help with this task: https://www.notion.so/growthseeker/Value-Proposition-Strategy-Canvas-2efb173b3b3046c29b40a6d7aaaf0d63
https://twitter.com/josberco/status/1301957543594528769?s=21
- Be sure you're building a different Value Prop. Here you have a @NotionHQ template to help with this task: https://www.notion.so/growthseeker/Value-Proposition-Strategy-Canvas-2efb173b3b3046c29b40a6d7aaaf0d63
4/ Build an MVP quickly to validate the riskiest hypothesis
- Leverage #nocodefor a quick time-to-market
- Goal is to validate a solution for a problem, not build something we think it's cool. The market is the one who has to tell us if it's cool.
FAIL FAST
- Leverage #nocodefor a quick time-to-market
- Goal is to validate a solution for a problem, not build something we think it's cool. The market is the one who has to tell us if it's cool.
FAIL FAST
- A thread with options to build an MVP https://twitter.com/josberco/status/1294444295563313152?s=21
5/ Create a landing page with your value proposition. Some #nocode tools:
@versoly
@landenapp
@softr_io
- Ideas on how to perform smoke test with a Landing page (if you don't have MVP) by Sam Dickie: https://docs.google.com/spreadsheets/d/1x-vVbAPb7c7ZChU_jHVS_gf9kuJFfm5Y7LZ6UiuQ-qU/edit
@versoly
@landenapp
@softr_io
- Ideas on how to perform smoke test with a Landing page (if you don't have MVP) by Sam Dickie: https://docs.google.com/spreadsheets/d/1x-vVbAPb7c7ZChU_jHVS_gf9kuJFfm5Y7LZ6UiuQ-qU/edit
- Cheap referral #nocode tools to boost your waitlist:
http://referlist.co
http://get.rabbitrabbit.io
@waitwhile
http://waitlisted.app
@waitlistAPI http://get.rabbitrabbit.io
http://referlist.co
http://get.rabbitrabbit.io
@waitwhile
http://waitlisted.app
@waitlistAPI http://get.rabbitrabbit.io
6/ Find where your audience is.
- It works really good if you build your audience before start marketing your product as @DruRly unveils in one of his http://trends.vc issue.
https://trends.vc/trends-0030-audience-first-products/
This step could be 2/ instead of 5/
- It works really good if you build your audience before start marketing your product as @DruRly unveils in one of his http://trends.vc issue.
https://trends.vc/trends-0030-audience-first-products/
This step could be 2/ instead of 5/
- Leverage the power of @sparktoro by @randfish to find more webs, social accounts, blogs, communities and other hiddend gems that might work better to reach your audience.
7/ Promote your landing page in the channels you've found with your audience
- Double-down efforts in the top 2 channels that work better
- Go for more channels if you are a team
- Double-down efforts in the top 2 channels that work better
- Go for more channels if you are a team
8/ Check conversion rates, leads you have and who to offer to test your MVP among the leads.
Pick your early-adopters with the same buyer persona/audience you defined in 1/. Or pick your early-adopter among the industry leads and people you interviewed in 2/.
Pick your early-adopters with the same buyer persona/audience you defined in 1/. Or pick your early-adopter among the industry leads and people you interviewed in 2/.
- Caution with the conversion rates:
If you are driving visitors that are not in your audience, expect low conversion rates. Think on what's this impact compared with a low conversion caused by having a bad Value Prop/copy/solution.
If you are driving visitors that are not in your audience, expect low conversion rates. Think on what's this impact compared with a low conversion caused by having a bad Value Prop/copy/solution.
9/ Start testing with early adopters. Send personal emails to the users testing the MVP
- Use @videoask to be more personal + increase the success rate
- Ask to have 1:1 interview. Provide them a special disocunt to incentivate honest feedback. Yes, they'll lie you. Dig deep.
- Use @videoask to be more personal + increase the success rate
- Ask to have 1:1 interview. Provide them a special disocunt to incentivate honest feedback. Yes, they'll lie you. Dig deep.
10/ Validate your MVP in the interviews with early-adopters, including industry leads.
Would you say that our product helps you with the problem xyz?
Would you pay for it? Why?
What would you improve?
How often do you use it(why)?
What prevents from using it more (why)?
...
Would you say that our product helps you with the problem xyz?
Would you pay for it? Why?
What would you improve?
How often do you use it(why)?
What prevents from using it more (why)?
...
11/ Adjust your MVP + Unique Value Proposition as needed with the feedback you gather.
- Show the same customers than 9/. Validate the updates.
- Send DM letting them know about the updates and how grateful are you with their feedback.
- Show the same customers than 9/. Validate the updates.
- Send DM letting them know about the updates and how grateful are you with their feedback.
12/ Monetize. If you are developing a product to earn money, this is the best test. Ask the early-adopters to pay for it.
- Can you monetize your MVP v1?
Of course. In this case I'd test a prototype in step 3/ with the people we interviewed, industry leads or with tools like:
- Can you monetize your MVP v1?
Of course. In this case I'd test a prototype in step 3/ with the people we interviewed, industry leads or with tools like:
http://userinterviews.com
http://usertesting.com
I'd do this before developing + launching the MVP v1 with a pricing. This way we'll have market feedback on our product/solution before investing on the MVP v1.
http://usertesting.com
I'd do this before developing + launching the MVP v1 with a pricing. This way we'll have market feedback on our product/solution before investing on the MVP v1.
Do you have a core of early-adopter customers paying or commited to pay with evidence from solution and willing to continue using it?
Congratulations, you have problem-solution fit!
Congratulations, you have problem-solution fit!
This is a lean startup based example to provide ideas to increase the odds of problem-solution fit loweting the investment.
You can change order, tools, methods... there are a bunch of different things that you can do completely valid. But: always talk with your audience.
You can change order, tools, methods... there are a bunch of different things that you can do completely valid. But: always talk with your audience.
More ways to validate your product-solution fit by @StudioZao.
See axis to understand what the most robust are, and thus why I like to validate with paid customers, or pre-sales. You can validate too with a UVP, without MVP and doing pre-sales.
See axis to understand what the most robust are, and thus why I like to validate with paid customers, or pre-sales. You can validate too with a UVP, without MVP and doing pre-sales.
The market (your audience) is the one who owns the truth. They are the ones who can tell us with facts (buying) if we have a good or a bad idea. Not ourselves, not our friends, not the mentors, not coaches. Just the market.
