This is a thread about the most interesting topics learned so far about marketing. So if this appeals to you, or this is my professor, stay tuned!
#1 π•½π–Šπ–™π–šπ–—π–“ 𝖔𝖓 π–Žπ–“π–›π–Šπ–˜π–™π–’π–Šπ–“π–™ is the ratio between the cost and the net profit on the investment. Measuring ROI with awareness helps measure how many people pay attention to your ad. An example would be how Geico will have a value that represents the impressions and
then convert that into money. Topics like reach, impressions, and frequency come with return on investment.
#2 π•Έπ–”π–‡π–Žπ–‘π–Š π–’π–†π–—π–π–Šπ–™π–Žπ–“π–Œ is one of the biggest methods of digital marketing based on popularity and in reach. Mobile marketing reaches more individuals all over
the world by just one click. Backed by research, mobile marketing has proven to have a greater success rate based on click-through rate, higher bounce rate, and high purchase rate.
#3 π•³π–šπ–’π–†π–“ π–ˆπ–Šπ–“π–™π–—π–Žπ–ˆ π–’π–†π–—π–π–Šπ–™π–Žπ–“π–Œ is where brands engage their customers by
advertising and marketing tactics as human beings. This includes customer targeting, engagement communication, and brand strategy. Customer targeting is where you figure out who to target and why it’s a good idea to target them. Does the product make their lives better and
how does the brand fit into their lives?

Engagement communication is sending the right message to the right audience at the right time. Brand strategy is the hierarchy of emotional and functional benefits from the product.
#4 And π–™π–†π–—π–Œπ–Šπ–™π–Žπ–“π–Œ is vastly important for marketing since knowing who should be the focus should be the main focus for sales. Targeting applies segmentation to advertising and picks certain audiences to target. It’s efficient and applies the existing audience research
from being picked.
#5 π•½π–Šπ–‘π–†π–™π–Žπ–”π–“π–˜π–π–Žπ–• π–‡π–šπ–Žπ–‘π–‰π–Žπ–“π–Œ is a part of marketing that should be counted as important. In an ideal world, every customer should be able to build a relationship with their favorite company/brand.
There are certain things that can accomplish relationship building with a company like loyalty, brand curiosity, and affinity. An example of where a brand could work on relationship building would be social media.
Social media allows for fast responses, connecting with customers, and building loyalty. Following trends found from research can represent the positive effects of relationship building.
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