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OK, time for the PR/Content Creator thread my little chili babies! #GamingPR https://twitter.com/maria__giesela/status/1303840347886415872">https://twitter.com/maria__gi...
Like a lot of you, I am a content creator as well, so I& #39;ve been on the receiving end of working with PR, and now that I& #39;ve been on both sides, I feel slightly all-knowing and powerful. #GamingPR
Content Creator outreach, while one of the more fun and rewarding parts of the PR strategy for a game roll-out, it& #39;s also the most time-consuming. It requires a lot of research, digging for information, knowing games that are similar to the one you& #39;re rolling out. #GamingPR
I& #39;m going to use @MerQueenJude (one of my faves to work with) as an example. They had created content for Ooblets after receiving a code and when BFF rolled around, a queer narrative dating game where you adopt dogs, I knew that they would be a great fit for that. #GamingPR
For one, Jude& #39;s bio is a PR coordinator& #39;s dream:
- it states their preferred streaming platform
- preferred pronouns
- AND THEIR EMAIL #GamingPR
- it states their preferred streaming platform
- preferred pronouns
- AND THEIR EMAIL #GamingPR
I get wanting to have witty/fun bios, but then you can& #39;t be upset if your email is nowhere to be found and you see others with an opportunity that falls in line with your content interest. #GamingPR
For Example: Only having your email accessible on YouTube behind captcha can stop your blessings because guess what, YouTube puts a limit on how many emails you can access in a day.
A workaround: add it to your About section #GamingPR
A workaround: add it to your About section #GamingPR
Soooooo content creator signups. We still vet those. We vet all requests for codes. But ESPECIALLY for signups. So it& #39;s best not to lie. For example, in July, we had a "creator" sign up and say they had 1,000-5,000 subscribers. They had 2 and hadn& #39;t streamed in a year. #GamingPR
Another note on requesting codes: if the game is not in your wheelhouse, don& #39;t request the code unless you have plans for content. Which leads to me to my next point: give PR a heads up on the content you have planned for the code and then send a follow up after. #GamingPR
Back to the angel that is @MerQueenJude, after their first stream of BFF, they emailed over links to tweets promoting their stream and links to their stream as well. ALONG WITH METRICS! SQUEE AT THE ADORABLENESS GUYS! #GamingPR
And not only did they stream at launch, but they did follow-up streams. Which is a big deal! Especially for indie games. And created specific clips to draw others into playing the game. #GamingPR https://twitter.com/MerQueenJude/status/1299108496374484992?s=20">https://twitter.com/MerQueenJ...
So to wrap this up because it& #39;s a Friday afternoon:
- add your email to your profiles (make it easy to find)
- be truthful and honest about the content you will create
- don& #39;t take a code just to have a code
- follow-up with PR after; it looks good for later #GamingPR
- add your email to your profiles (make it easy to find)
- be truthful and honest about the content you will create
- don& #39;t take a code just to have a code
- follow-up with PR after; it looks good for later #GamingPR
In my short time with @popagendaco, I& #39;ve enjoyed working with soooo many of you creators and hope we get to work together more in the future. See you in your inbox very soon! #GamingPR
Note: I asked @MerQueenJude permission to share their metric graphic, thank you so much for letting me do so!
