What if I told you

That within Ethos, Pathos and Logos

Lies two “Secret Chambers”

Of Persuasion & Rhetoric

—Thread—

Last week I posted a thread about the The Rhetorical Triangle

AKA Aristotle’s Modes Of Persuasion

If you missed it

You can check it out here https://twitter.com/TyTweed/status/1300877198811738112

There are two more pieces to this puzzle of persuasion

Lesser known, but equally important

1. Telos

2. Kairos

Telos: The purpose, intention or end goal

“The two best rules for a system of rhetoric are: first, have something to say; and next, say it.”

– George Emmons

When it comes to marketing:

Having a clear idea of what you’re trying to get across

And what you want to achieve

I don’t have any pictures of ads for this example, but

My “Telos” of this thread, is for you to have a better understanding

Of these modes of persuasion & The Rhetorical Triangle

Kairos: Timeliness

A specific situation or moment

The right place, at the right time

A perfect example of Kairos:

A Pampers commercial that aired during The 2019 Super Bowl

Featured Maroon 5’s Adam Levine, changing diapers

Maroon 5 played during half time at that exact same Super Bowl

Perfect Timing Indeed

Learning about, and understanding all 5 of these

Will take your marketing game to new heights

The amount of ancient knowledge that is still relevant today is incredible.

That’s all for now fam, thank you for reading!

If you found this helpful or valuable in any way, RT the first tweet https://twitter.com/TyTweed/status/1304096535261507586