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What if I told you
That within Ethos, Pathos and Logos
Lies two “Secret Chambers”
Of Persuasion & Rhetoric
—Thread—
That within Ethos, Pathos and Logos
Lies two “Secret Chambers”
Of Persuasion & Rhetoric
—Thread—
Last week I posted a thread about the The Rhetorical Triangle
AKA Aristotle’s Modes Of Persuasion
If you missed it
You can check it out here https://twitter.com/TyTweed/status/1300877198811738112">https://twitter.com/TyTweed/s...
AKA Aristotle’s Modes Of Persuasion
If you missed it
You can check it out here https://twitter.com/TyTweed/status/1300877198811738112">https://twitter.com/TyTweed/s...
There are two more pieces to this puzzle of persuasion
Lesser known, but equally important
1. Telos
2. Kairos
Lesser known, but equally important
1. Telos
2. Kairos
Telos: The purpose, intention or end goal
“The two best rules for a system of rhetoric are: first, have something to say; and next, say it.”
– George Emmons
When it comes to marketing:
Having a clear idea of what you’re trying to get across
And what you want to achieve
“The two best rules for a system of rhetoric are: first, have something to say; and next, say it.”
– George Emmons
When it comes to marketing:
Having a clear idea of what you’re trying to get across
And what you want to achieve
I don’t have any pictures of ads for this example, but
My “Telos” of this thread, is for you to have a better understanding
Of these modes of persuasion & The Rhetorical Triangle
My “Telos” of this thread, is for you to have a better understanding
Of these modes of persuasion & The Rhetorical Triangle
Kairos: Timeliness
A specific situation or moment
The right place, at the right time
A specific situation or moment
The right place, at the right time
A perfect example of Kairos:
A Pampers commercial that aired during The 2019 Super Bowl
Featured Maroon 5’s Adam Levine, changing diapers
Maroon 5 played during half time at that exact same Super Bowl
Perfect Timing Indeed
A Pampers commercial that aired during The 2019 Super Bowl
Featured Maroon 5’s Adam Levine, changing diapers
Maroon 5 played during half time at that exact same Super Bowl
Perfect Timing Indeed
Learning about, and understanding all 5 of these
Will take your marketing game to new heights
The amount of ancient knowledge that is still relevant today is incredible.
Will take your marketing game to new heights
The amount of ancient knowledge that is still relevant today is incredible.
That’s all for now fam, thank you for reading!
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