Read on Twitter
A perfect tweet is one that is both visually aesthetic and audibly pleasing while inspiring action.
Once you understand this powerful methodology and how to apply it to your tweets, it’ll change the way you tweet forever.
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Once you understand this powerful methodology and how to apply it to your tweets, it’ll change the way you tweet forever.
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You could have the answer to time travel, but if you don’t structure that thought in a way that catches attention, then you’ll fall victim to the quick scroll of a finger.
Take a look at the example below.
One tweet feels noisy and overwhelming. It almost compels you to scroll away.
The other allows for much more breathing space. It feels inviting and draws the reader in.
1.1) Break Your Text UpTake a look at the example below. One tweet feels noisy and overwhelming. It almost compels you to scroll away. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤚" title="Erhobener Handrücken" aria-label="Emoji: Erhobener Handrücken">The other allows for much more breathing space. It feels inviting and draws the reader in. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👋" title="Waving hand" aria-label="Emoji: Waving hand">" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="💔" title="Gebrochenes Herz" aria-label="Emoji: Gebrochenes Herz"> 1.1) Break Your Text UpTake a look at the example below. One tweet feels noisy and overwhelming. It almost compels you to scroll away. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤚" title="Erhobener Handrücken" aria-label="Emoji: Erhobener Handrücken">The other allows for much more breathing space. It feels inviting and draws the reader in. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👋" title="Waving hand" aria-label="Emoji: Waving hand">" class="img-responsive" style="max-width:100%;"/>
Here’s the kicker: the tweet itself is exactly the same... 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">
All we’ve done is structured the tweet in short paragraphs.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> That minor change completely transforms the way in which we perceive the tweet.
All we’ve done is structured the tweet in short paragraphs.
Consider the next example.
The number of commas in the first tweet will scare off whoever is scanning their timeline on the receiving end.
Yet the other feels succinct and stops you in your tracks.
1.2) Use Full StopsConsider the next example.The number of commas in the first tweet will scare off whoever is scanning their timeline on the receiving end. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏃♂️" title="Läufer" aria-label="Emoji: Läufer"> Yet the other feels succinct and stops you in your tracks. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚶♂️" title="Gehender Mann" aria-label="Emoji: Gehender Mann">" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫️" title="Schwarzer Kreis" aria-label="Emoji: Schwarzer Kreis"> 1.2) Use Full StopsConsider the next example.The number of commas in the first tweet will scare off whoever is scanning their timeline on the receiving end. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏃♂️" title="Läufer" aria-label="Emoji: Läufer"> Yet the other feels succinct and stops you in your tracks. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚶♂️" title="Gehender Mann" aria-label="Emoji: Gehender Mann">" class="img-responsive" style="max-width:100%;"/>
Full stops stop people.
Remember this next time you tweet.
Remember this next time you tweet.
1.3) Take Up Space On The Timeline
Compare the two tweets below.
Which one is your eye naturally drawn to?
Compare the two tweets below.
Which one is your eye naturally drawn to?
I like to think of the Twitter timeline like real estate.
Imagine a town of small houses that all look the same. And within that town; one big, sprawling mansion.
What’s going to catch your eye?https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧐" title="Gesicht mit Monokel" aria-label="Emoji: Gesicht mit Monokel">
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Make your tweets stand out.
Imagine a town of small houses that all look the same. And within that town; one big, sprawling mansion.
What’s going to catch your eye?
People see tweets with their eyes and read tweets in their head.
It’s important that you remember it happens in that order.
If you’ve been able to make your tweets visually aesthetic enough to hook the reader in...
now is your chance to make your words dance in their head.https://abs.twimg.com/emoji/v2/... draggable="false" alt="💃" title="Woman dancing" aria-label="Emoji: Woman dancing">
Let’s look at one way to do that:
now is your chance to make your words dance in their head.
Let’s look at one way to do that:
You know that feeling when you’re talking to someone and their eyes kind of glaze over? Maybe they even stifle a yawn?
One great way to keep people from totally zoning out on you: inject a little rhythm...
2.1) Use ParallelismYou know that feeling when you’re talking to someone and their eyes kind of glaze over? Maybe they even stifle a yawn? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥱" title="Gähnendes Gesicht" aria-label="Emoji: Gähnendes Gesicht"> One great way to keep people from totally zoning out on you: inject a little rhythm...https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="📝" title="Memo" aria-label="Emoji: Memo"> 2.1) Use ParallelismYou know that feeling when you’re talking to someone and their eyes kind of glaze over? Maybe they even stifle a yawn? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥱" title="Gähnendes Gesicht" aria-label="Emoji: Gähnendes Gesicht"> One great way to keep people from totally zoning out on you: inject a little rhythm...https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">" class="img-responsive" style="max-width:100%;"/>
You’ll notice the messaging is the same in both tweets above.
However, one tweet catches the eye and has a pleasing tone.https://abs.twimg.com/emoji/v2/... draggable="false" alt="👏" title="Applaus-Zeichen" aria-label="Emoji: Applaus-Zeichen">
Each sentence starts with the infinitive “want” and is then followed by a base form (“to write” or “to read”). This creates a recognisable pattern.https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Augen" aria-label="Emoji: Augen">
However, one tweet catches the eye and has a pleasing tone.
Each sentence starts with the infinitive “want” and is then followed by a base form (“to write” or “to read”). This creates a recognisable pattern.
We inherently look for patterns.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧠" title="Gehirn" aria-label="Emoji: Gehirn"> In managing the infinite streams of information we take in, our brain seeks patterns to provide quicker understanding and clarity.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> So, when you create parallelism, you are pleasing your brain’s desire for easier information processing.
This won’t be necessary for every tweet you send, but consider it to be the icing on the cake or extra chilli in the curry...
Sometimes it makes the difference between good — and great!
Take a look at the example.
the other doesn’t!
3.1) Ask QuestionsTake a look at the example.https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> One inspires action...the other doesn’t! https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤷♂️" title="Achselzuckender Mann" aria-label="Emoji: Achselzuckender Mann">" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="❓" title="Rotes Fragezeichen-Symbol" aria-label="Emoji: Rotes Fragezeichen-Symbol">3.1) Ask QuestionsTake a look at the example.https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> One inspires action...the other doesn’t! https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤷♂️" title="Achselzuckender Mann" aria-label="Emoji: Achselzuckender Mann">" class="img-responsive" style="max-width:100%;"/>
Why? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤨" title="Gesicht mit hochgezogener Augenbraue" aria-label="Emoji: Gesicht mit hochgezogener Augenbraue">
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👤" title="Silhouette einer Büste" aria-label="Emoji: Silhouette einer Büste"> One is a statement...
the other is a discussion!https://abs.twimg.com/emoji/v2/... draggable="false" alt="👥" title="Silhouette von Büsten" aria-label="Emoji: Silhouette von Büsten">
There are simple ways to do this.
Here are a few ways:https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
the other is a discussion!
There are simple ways to do this.
Here are a few ways:
3.1.1) Encourage participation by ending your next tweet with a question such as ‘thoughts?’ or ‘agree/disagree?’. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👂" title="Ohr" aria-label="Emoji: Ohr">
You’ll notice that people are much more likely to get involved when they are invited to.https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗣" title="Silhouette eines sprechenden Kopfes" aria-label="Emoji: Silhouette eines sprechenden Kopfes">
You’ll notice that people are much more likely to get involved when they are invited to.
3.1.2) The other option is to omit the question altogether, but make your statement polarising enough to divide people into groups and stimulate a debate. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👥" title="Silhouette von Büsten" aria-label="Emoji: Silhouette von Büsten">
Example: @realDonaldTrump.
Example: @realDonaldTrump.
3.1.3) You can also leverage tools such as Twitter’s poll tool. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗳" title="Wahlurne mit Stimmzettel" aria-label="Emoji: Wahlurne mit Stimmzettel">
Poll votes don’t have an effect on the timeline, but they’re helpful to catch people’s attention and incite a sense of FOMO (fear of missing out) and increase engagement.
Poll votes don’t have an effect on the timeline, but they’re helpful to catch people’s attention and incite a sense of FOMO (fear of missing out) and increase engagement.
Using some of the tips above, my tweets see millions of impressions p/m and generate thousands of likes/retweets/replies.
On average, I’m gaining 3000+ new followers per/month...https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend">
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> You can too.
On average, I’m gaining 3000+ new followers per/month...
If you’d like to learn more about Twitter, consider taking my Twitter Growth Blueprint course. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👨🎓" title="Man student" aria-label="Emoji: Man student">
You can apply this code at checkout for 20% off:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> 20OFF http://gum.co/twittergrowthblueprint">https://gum.co/twittergr...
You can apply this code at checkout for 20% off:
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https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> @robmknowles
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> @robmknowles
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> @robmknowles
If this thread helped you, a retweet would help me!https://abs.twimg.com/emoji/v2/... draggable="false" alt="❤️" title="Rotes Herz" aria-label="Emoji: Rotes Herz">
If this thread helped you, a retweet would help me!
