Read on Twitter
A perfect tweet is one that is both visually aesthetic and audibly pleasing while inspiring action.
Once you understand this powerful methodology and how to apply it to your tweets, it’ll change the way you tweet forever.
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Once you understand this powerful methodology and how to apply it to your tweets, it’ll change the way you tweet forever.
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Rule number one: tweet for the eye before anything else. 
You could have the answer to time travel, but if you don’t structure that thought in a way that catches attention, then you’ll fall victim to the quick scroll of a finger.
Here’s a few tips:
1.1) Break Your Text UpTake a look at the example below.
One tweet feels noisy and overwhelming. It almost compels you to scroll away.
The other allows for much more breathing space. It feels inviting and draws the reader in.
Here’s the kicker: the tweet itself is exactly the same... 
All we’ve done is structured the tweet in short paragraphs.
That minor change completely transforms the way in which we perceive the tweet.
All we’ve done is structured the tweet in short paragraphs.
That minor change completely transforms the way in which we perceive the tweet.
1.2) Use Full StopsConsider the next example.
The number of commas in the first tweet will scare off whoever is scanning their timeline on the receiving end.
Yet the other feels succinct and stops you in your tracks.
Full stops stop people.
Remember this next time you tweet.
Remember this next time you tweet.
1.3) Take Up Space On The Timeline
Compare the two tweets below.
Which one is your eye naturally drawn to?
Compare the two tweets below.
Which one is your eye naturally drawn to?
I like to think of the Twitter timeline like real estate.
Imagine a town of small houses that all look the same. And within that town; one big, sprawling mansion.
What’s going to catch your eye?
Make your tweets stand out.
Imagine a town of small houses that all look the same. And within that town; one big, sprawling mansion.
What’s going to catch your eye?
Make your tweets stand out.
Rule number two: only once you have the eye do you have the ears.People see tweets with their eyes and read tweets in their head.
It’s important that you remember it happens in that order.
If you’ve been able to make your tweets visually aesthetic enough to hook the reader in...
now is your chance to make your words dance in their head.
Let’s look at one way to do that:
now is your chance to make your words dance in their head.
Let’s look at one way to do that:
2.1) Use ParallelismYou know that feeling when you’re talking to someone and their eyes kind of glaze over? Maybe they even stifle a yawn?
One great way to keep people from totally zoning out on you: inject a little rhythm...
You’ll notice the messaging is the same in both tweets above.
However, one tweet catches the eye and has a pleasing tone.
Each sentence starts with the infinitive “want” and is then followed by a base form (“to write” or “to read”). This creates a recognisable pattern.
However, one tweet catches the eye and has a pleasing tone.
Each sentence starts with the infinitive “want” and is then followed by a base form (“to write” or “to read”). This creates a recognisable pattern.
We inherently look for patterns.
In managing the infinite streams of information we take in, our brain seeks patterns to provide quicker understanding and clarity.
So, when you create parallelism, you are pleasing your brain’s desire for easier information processing.
In managing the infinite streams of information we take in, our brain seeks patterns to provide quicker understanding and clarity. So, when you create parallelism, you are pleasing your brain’s desire for easier information processing.
Rule number three: turn readers into more than just passive observers.This won’t be necessary for every tweet you send, but consider it to be the icing on the cake or extra chilli in the curry...
Sometimes it makes the difference between good — and great!
3.1) Ask QuestionsTake a look at the example.
One inspires action...the other doesn’t!
Why? 
One is a statement...
the other is a discussion!
There are simple ways to do this.
Here are a few ways:
One is a statement...the other is a discussion!
There are simple ways to do this.
Here are a few ways:
3.1.1) Encourage participation by ending your next tweet with a question such as ‘thoughts?’ or ‘agree/disagree?’. 
You’ll notice that people are much more likely to get involved when they are invited to.
You’ll notice that people are much more likely to get involved when they are invited to.
3.1.2) The other option is to omit the question altogether, but make your statement polarising enough to divide people into groups and stimulate a debate.
Example: @realDonaldTrump.
Example: @realDonaldTrump.
3.1.3) You can also leverage tools such as Twitter’s poll tool. 
Poll votes don’t have an effect on the timeline, but they’re helpful to catch people’s attention and incite a sense of FOMO (fear of missing out) and increase engagement.
Poll votes don’t have an effect on the timeline, but they’re helpful to catch people’s attention and incite a sense of FOMO (fear of missing out) and increase engagement.
Using some of the tips above, my tweets see millions of impressions p/m and generate thousands of likes/retweets/replies.
On average, I’m gaining 3000+ new followers per/month...
You can too.
On average, I’m gaining 3000+ new followers per/month...
You can too.
If you’d like to learn more about Twitter, consider taking my Twitter Growth Blueprint course. 
You can apply this code at checkout for 20% off:
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You can apply this code at checkout for 20% off:
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Follow me at:
@robmknowles
@robmknowles
@robmknowles
If this thread helped you, a retweet would help me!
@robmknowles @robmknowles @robmknowlesIf this thread helped you, a retweet would help me!
