One of the best examples for startups that showed grit during the pandemic in India is @bigbasket_com.

Here is a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread">on the observations and insights that @vamskri had during the lockdown while using the @BigBasketTech app.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏼" title="Rückhand Zeigefinger nach unten (mittelheller Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (mittelheller Hautton)"> Would love to hear thoughts from fellow operators! https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏼" title="Rückhand Zeigefinger nach unten (mittelheller Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (mittelheller Hautton)">

(1/6) Down to just 20% of the workforce
Followed by a 900% surge in orders placed
Delivery slots booked within a few minutes
Optimizing the supply chain and last-mile delivery

The hurdles that @bigbasket_com overcame and the scale they had to solve problems for were massivehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">

(2/6) The stronger the referral loop, the lesser you spend in user acquisition https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">

The best way to drive growth is through referrals. Acquire new users by making your existing users rave about your product! Read more on ‘viral loops& #39; in the full case study.

Source: @sethi_ajay

(3/6) Place users in control of the interface https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">

A golden rule to keep in mind, is to design mechanics in the app that would always keep the users’ cognitive load as minimal as possible while giving them an intuitive way to control their actions in the app.

Source: @AdobeXD

(4/6) Optimize discovery of your app through App Store Optimization (ASO) https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">

With searching within the app store being the most common method for discovering/downloading apps, it is crucial that your app page is optimised to appear in relevant searches.

Source: @appradar_com

(5/6) Tenets of effective push notifications https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">

Push notifications can be leveraged to greatly improve the user experience of an application. These notifications need to be timely, actionable and personal to be highly effective.

Source: @CleverTap @kc_karnes

(6/6) https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link Symbol" aria-label="Emoji: Link Symbol"> Full case study here https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏼" title="Rückhand Zeigefinger nach unten (mittelheller Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (mittelheller Hautton)"> https://docs.google.com/presentation/d/1F5hpKKTW-AxXijp72W6_Izw0-Oa2qEucRY-8VTY2C3g/edit?usp=sharing">https://docs.google.com/presentat...

“Alone, we can do so little; together, we can do so much”

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📢" title="Lautsprecheranlage" aria-label="Emoji: Lautsprecheranlage"> DMs open if soul satisfying research and building case studies excites you!

Back to the top of this thread https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔝" title=""Top" mit nach oben zeigendem Pfeil darüber" aria-label="Emoji: "Top" mit nach oben zeigendem Pfeil darüber"> https://twitter.com/product_growth/status/1303159172943417344?s=20">https://twitter.com/product_g...