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One of the best examples for startups that showed grit during the pandemic in India is @bigbasket_com.
Here is a
on the observations and insights that @vamskri had during the lockdown while using the @BigBasketTech app.
Would love to hear thoughts from fellow operators!
Here is a
on the observations and insights that @vamskri had during the lockdown while using the @BigBasketTech app. Would love to hear thoughts from fellow operators!
(1/6) Down to just 20% of the workforce
Followed by a 900% surge in orders placed
Delivery slots booked within a few minutes
Optimizing the supply chain and last-mile delivery
The hurdles that @bigbasket_com overcame and the scale they had to solve problems for were massive
Followed by a 900% surge in orders placed
Delivery slots booked within a few minutes
Optimizing the supply chain and last-mile delivery
The hurdles that @bigbasket_com overcame and the scale they had to solve problems for were massive
(2/6) The stronger the referral loop, the lesser you spend in user acquisition 
The best way to drive growth is through referrals. Acquire new users by making your existing users rave about your product! Read more on ‘viral loops' in the full case study.
Source: @sethi_ajay
The best way to drive growth is through referrals. Acquire new users by making your existing users rave about your product! Read more on ‘viral loops' in the full case study.
Source: @sethi_ajay
(3/6) Place users in control of the interface
A golden rule to keep in mind, is to design mechanics in the app that would always keep the users’ cognitive load as minimal as possible while giving them an intuitive way to control their actions in the app.
Source: @AdobeXD
A golden rule to keep in mind, is to design mechanics in the app that would always keep the users’ cognitive load as minimal as possible while giving them an intuitive way to control their actions in the app.
Source: @AdobeXD
(4/6) Optimize discovery of your app through App Store Optimization (ASO)
With searching within the app store being the most common method for discovering/downloading apps, it is crucial that your app page is optimised to appear in relevant searches.
Source: @appradar_com
With searching within the app store being the most common method for discovering/downloading apps, it is crucial that your app page is optimised to appear in relevant searches.
Source: @appradar_com
(5/6) Tenets of effective push notifications
Push notifications can be leveraged to greatly improve the user experience of an application. These notifications need to be timely, actionable and personal to be highly effective.
Source: @CleverTap @kc_karnes
Push notifications can be leveraged to greatly improve the user experience of an application. These notifications need to be timely, actionable and personal to be highly effective.
Source: @CleverTap @kc_karnes
(6/6) 
Full case study here https://docs.google.com/presentation/d/1F5hpKKTW-AxXijp72W6_Izw0-Oa2qEucRY-8VTY2C3g/edit?usp=sharing
Full case study here https://docs.google.com/presentation/d/1F5hpKKTW-AxXijp72W6_Izw0-Oa2qEucRY-8VTY2C3g/edit?usp=sharing
“Alone, we can do so little; together, we can do so much”
DMs open if soul satisfying research and building case studies excites you!
DMs open if soul satisfying research and building case studies excites you!
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https://twitter.com/product_growth/status/1303159172943417344?s=20
https://twitter.com/product_growth/status/1303159172943417344?s=20
