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First it was "build an audience."
Today it& #39;s "build a media company."
Easier said than done… so I asked a pro how to do it, and recorded our convo.
@alex is Senior Editor at TechCrunch and former Editor in Chief at Crunchbase News.
Tips below!
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> https://twitter.com/davegerhardt/status/1255162927251968001">https://twitter.com/davegerha...
Today it& #39;s "build a media company."
Easier said than done… so I asked a pro how to do it, and recorded our convo.
@alex is Senior Editor at TechCrunch and former Editor in Chief at Crunchbase News.
Tips below!
Rule #1 for building a media company:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend"> Be prolific. Consistency is table stakes.
"Everyone knows this is true, but the reason why no one does it is because it& #39;s hard."
@alex had published 7 articles in the 24 hours before I spoke with him.
"Everyone knows this is true, but the reason why no one does it is because it& #39;s hard."
@alex had published 7 articles in the 24 hours before I spoke with him.
The entire first year of Crunchbase News was slow. "It was grind."
@alex and crew wrote daily for a "much smaller audience" than anticipated before reaching substantial numbers.
But they didn& #39;t quit.
"Build context and walk people through why something matters."
Not only do stories help connect the dots for readers, but they& #39;re more entertaining, easier to read through, and more likely to be shared.
Even if you just want to make a broader point, "hang that on top of something that& #39;s happening that people are searching for, looking for, that they care about now."
"I& #39;m always trying to talk to people, to listen, to ask probing questions to learn more, so I have more to write about. When news breaks, I have a lot in the back of my head that I can bring up."
Write about a variety of topics, in a variety of formats, and promote through a variety of channels.
Use the quick feedback loops you get from places like Twitter to iterate and double down on what works.
You& #39;ll get better with practice, so write a lot. You can also hire pro journalists for cheap, and copywriters to catch errors that would turn readers off.
"No good piece of writing you& #39;ve read was ever done by one person."
Check out the rest of my convo with @alex to catch the rest!
We get into the nitty gritty to talk about metrics, social media, showing up on Google search, hiring and managing journalists, differentiating from the competition, and more. https://www.indiehackers.com/podcast/172-alex-wilhelm-of-techcrunch">https://www.indiehackers.com/podcast/1...
We get into the nitty gritty to talk about metrics, social media, showing up on Google search, hiring and managing journalists, differentiating from the competition, and more. https://www.indiehackers.com/podcast/172-alex-wilhelm-of-techcrunch">https://www.indiehackers.com/podcast/1...
