How can you create scarcity to increase sales?
Let&
#39;s look at the curious instinct of FOMO in people, and how you can harness it in sales.
Jump in...

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⭕" title="Fetter großer Kreis" aria-label="Emoji: Fetter großer Kreis">It&
#39;s THREAD TIME

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⭕" title="Fetter großer Kreis" aria-label="Emoji: Fetter großer Kreis">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔽" title="Nach unten zeigendes Dreieck" aria-label="Emoji: Nach unten zeigendes Dreieck">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="1⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> Let&
#39;s start with the look and feel...
And this is where COLOURS come into the picture!
Choose Your Colors Carefully as they impact the emotions of your viewers and future customers.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔴" title="Roter Kreis" aria-label="Emoji: Roter Kreis">Red

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🟠" title="Orangefarbener Kreis" aria-label="Emoji: Orangefarbener Kreis">Orange

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🟡" title="Gelber Kreis" aria-label="Emoji: Gelber Kreis">Yellow
All tend to be colours that grab attention!

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔽" title="Nach unten zeigendes Dreieck" aria-label="Emoji: Nach unten zeigendes Dreieck">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="2⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2">Use Urgency and Scarcity in Your Copy
As we all know, copywriting is a powerful tool in marketing.
To entice customers to click the buy button use words like:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏳" title="Sanduhr mit fließendem Sand" aria-label="Emoji: Sanduhr mit fließendem Sand">Limited time

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💣" title="Bombe" aria-label="Emoji: Bombe">Hurry

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚠" title="Warnsignal" aria-label="Emoji: Warnsignal">Clearance

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚡" title="Hochspannungszeichen" aria-label="Emoji: Hochspannungszeichen">Last chance
Phrases like:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📅" title="Kalender" aria-label="Emoji: Kalender">‘today only’

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln">selling fast’

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💥" title="Symbol für eine Kollision" aria-label="Emoji: Symbol für eine Kollision">‘only x left’

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔽" title="Nach unten zeigendes Dreieck" aria-label="Emoji: Nach unten zeigendes Dreieck">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="3⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3"> Add elements of time

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏰" title="Wecker" aria-label="Emoji: Wecker"> Such as a Countdown Timer

https://abs.twimg.com/emoji/v2/... draggable="false" alt="‼" title="Doppeltes Ausrufezeichen" aria-label="Emoji: Doppeltes Ausrufezeichen"> A pop up as you exit the page with a one time offer

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚡" title="Hochspannungszeichen" aria-label="Emoji: Hochspannungszeichen">Flash Sale for limited time only

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Augen" aria-label="Emoji: Augen">Last chance to purchase

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔽" title="Nach unten zeigendes Dreieck" aria-label="Emoji: Nach unten zeigendes Dreieck">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="4⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4"> Add elements of scarcity

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⭐" title="Mittelgroßer Stern" aria-label="Emoji: Mittelgroßer Stern">VIPs only

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉" title="Briefumschlag" aria-label="Emoji: Briefumschlag">Invite only

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Feuer" aria-label="Emoji: Feuer">Limited stock

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔐" title="Geschlossenes Schloss mit Schlüssel" aria-label="Emoji: Geschlossenes Schloss mit Schlüssel">Products from "The Vault" (Only available during x time)

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👗" title="Kleid" aria-label="Emoji: Kleid">Size limitations

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👜" title="Handtasche" aria-label="Emoji: Handtasche">Collectors edition

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔽" title="Nach unten zeigendes Dreieck" aria-label="Emoji: Nach unten zeigendes Dreieck">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="5⃣" title="Tastenkappe Ziffer 5" aria-label="Emoji: Tastenkappe Ziffer 5"> Follow ups on exited carts
And in case someone drops off at the checkout
Or leaves items in their cart
If you already have their email...
Send them an email reminder!!
"You forgot this..."
"Price is about to go up on..."
"Last chance to pick up..."

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Sales is a game of perceptions.
Learn how to create scarcity and make the most of it!
FOMO is not a concept made up of thin air. Harnessing it is a superpower.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.