How can you create scarcity to increase sales?

Let's look at the curious instinct of FOMO in people, and how you can harness it in sales.

Jump in...

It's THREAD TIME

Let's start with the look and feel...

And this is where COLOURS come into the picture!

Choose Your Colors Carefully as they impact the emotions of your viewers and future customers.

Red
Orange
Yellow

All tend to be colours that grab attention!

Use Urgency and Scarcity in Your Copy

As we all know, copywriting is a powerful tool in marketing.

To entice customers to click the buy button use words like:

Limited time
Hurry
Clearance
Last chance

Phrases like:

‘today only’
selling fast’
‘only x left’

Add elements of time

Such as a Countdown Timer
A pop up as you exit the page with a one time offer
Flash Sale for limited time only
Last chance to purchase

Add elements of scarcity

VIPs only
Invite only
Limited stock
Products from "The Vault" (Only available during x time)
Size limitations
Collectors edition

Follow ups on exited carts

And in case someone drops off at the checkout
Or leaves items in their cart

If you already have their email...

Send them an email reminder!!

"You forgot this..."
"Price is about to go up on..."
"Last chance to pick up..."

Sales is a game of perceptions.

Learn how to create scarcity and make the most of it!

FOMO is not a concept made up of thin air. Harnessing it is a superpower.