A better strategy for Smile as a thread:

Firstly let’s forget about everything and let’s go back to March 2020. By the way Katy hasnt released Never Really Over yet and only announced her pregnancy with Never Worn White.

After the success of her new track “Never Worn White”. Katy releases her first track from her anticipated album. Never Really Over in April with a TikTok challenge with an award (30k dollars). Katy’s team is sending the song to the radios and also adding to spotify charts.

And then she releases Daisies as the second single from the album with the same music video. At the same day, sending the music video to instagram pages such as 9gag, was, netflixnmovies. And the radio impact on Monday.

Announcing the album in June and also releasing the promotional single: Harleys in Hawaii. Harleys in Hawaii is becoming a summer hit with the right promo.

Katy releasing the album Smile on 14th of August

A week later, Katy is making Cry About It Later single and sending it to the radios and creating an Instagram filter. Openning a live on instagram for the first time after the release of album and showing her baby belly. By the way before the release of the album +++

+++ Katy was going live on instagram and inviting many famous people. At the anniversary of Teenage Dream’s , Katy is releasing the music video for Cry About It Later and spending most of the money for this single and making it local hit.

And on 26th of August, she discounts the album to celebrate her pregnancy.

After all this filled schedule, she is spending her time with Orlando and her baby Daisy. And on 18th of September. She announces Deluxe Version for Smile, that includes Small Talk, Never Worn White and High On Your Supply with a voice memo from Katy.

Also On 18th of September she is announcing Smile Video Series and on 25th of September, she releases Small Talk music video with a better theme.

On 16th of October, she is starting to tease a remix for Not The End of the World with a famous rapper. Nicki Minaj is taking part in the remix. And it becomes the last single from Smile Era.

and Btw Not The End Of The World’s remix doesnt have a music video due to both amazing artists pregnancy

now @CapitolRecords and @katyperry hire me