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OK folks, here we go. Today, off and on (because work and chores) I& #39;ll be conducting my annual ritual of live-tweeting my reading of the @condenast @voguemagazine #SeptemberIssue. And I& #39;ll be bringing to it the same lens I have in previous years + a 2020 one. Follow this thread:
Anyone following this thread might also like to watch my @BoF conversation with @imranamed from June featuring my four must-dos for the fashion industry to have a future post-pandemic: https://www.youtube.com/watch?v=HROGVGcgdiw&t=1647s">https://www.youtube.com/watch... I& #39;ll be echoing those themes @condenast @voguemagazine #SeptemberIssue
The first thing to note about this year& #39;s @condenast @voguemagazine #SeptemberIssue, beyond its theme #VogueHope, is that for the first year in a VERY LONG TIME, it is not a gigantic doorstopper of an issue. Pandemic = less advertising and editorial.
Opening @condenast @voguemagazine #SeptemberIssue to find another #VogueHope cover illustration. Presumably I& #39;ll find out more about the artists and the artwork as I read.
Off to a bad start, @lancomeUSA. 7 pages pushing & #39;younger skin& #39;. Good on diversity, bad on #ageism. I want to give my money to a skincare brand that celebrates the skin I have now, on older models @condenast @voguemagazine #VogueHope #SeptemberIssue #LiveOlder #SayYourAge
My immediate reaction to @Prada: "People have money to spend on @Sothebys auctions?" @condenast @voguemagazine #VogueHope #SeptemberIssue
. @Dior has gone for the catalogue approach - featuring something we saw a lot of in last year& #39;s @condenast @voguemagazine #SeptemberIssue and I& #39;m sure we& #39;ll even see more of this year: CCD. Carefully Calibrated Diversity. #VogueHope
Full marks for 3 Black models out of 4, @LouisVuitton @LVMH. But to all @condenast @voguemagazine #VogueHope #SeptemberIssue advertisers: this was your chance to do something very different, in 2020, the year of the pandemic and #BlackLivesMatter 
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. Why didn& #39;t you?" title="Full marks for 3 Black models out of 4, @LouisVuitton @LVMH. But to all @condenast @voguemagazine #VogueHope #SeptemberIssue advertisers: this was your chance to do something very different, in 2020, the year of the pandemic and #BlackLivesMatter https://abs.twimg.com/hashflags... draggable="false" alt="">. Why didn& #39;t you?">
. @chanel - carefully calibrated diversity, advertising like this was a year like any other. @condenast @voguemagazine #VogueHope #SeptemberIssue
. @gucci is doing incredibly well, so figures they& #39;d do more of the same - but @gucclove, what a missed opportunity to bring your eccentric brilliance and creativity to acknowledging 2020 in your ads. @condenast @voguemagazine #VogueHope #SeptemberIssue #GucciTheRitual
More of the same with @YSL. You& #39;d never know the world had changed completely. @condenast @voguemagazine #VogueHope #SeptemberIssue
2nd skincare spread @condenast @voguemagazine #VogueHope #SeptemberIssue, same deal. @esteelauder talking & #39;youth-generating& #39; and & #39;more youthful& #39; skin. I want to see older models, revelling in their age. Remember, this kind of #ageism makes younger women feel insecure #LiveOlder
. @TiffanyAndCo leads with the Black model. At least that& #39;s something. @condenast @voguemagazine #VogueHope #SeptemberIssue
. @dolcegabbana advertising outfits that are definitively not designed for Zoom calls. @condenast @voguemagazine #VogueHope #SeptemberIssue
#ValentinoEmpathy @maisonvalentino = posed, not demonstrated. But I WANT that @MariacarlaBosco leather bustier. Fun fact: @beyonce wears my @TOMFORD @YSL bustier for & #39;Yonce& #39; (loaned to her stylist): https://www.thecut.com/2013/12/interview-ricky-saiz-on-beyonces-yonce-video.html">https://www.thecut.com/2013/12/i... Now when I wear it my nipples rest where Beyonce& #39;s did https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="LĂ€chelndes Gesicht mit lĂ€chelnden Augen" aria-label="Emoji: LĂ€chelndes Gesicht mit lĂ€chelnden Augen">
" title=" #ValentinoEmpathy @maisonvalentino = posed, not demonstrated. But I WANT that @MariacarlaBosco leather bustier. Fun fact: @beyonce wears my @TOMFORD @YSL bustier for & #39;Yonce& #39; (loaned to her stylist): https://www.thecut.com/2013/12/i... Now when I wear it my nipples rest where Beyonce& #39;s did https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="LĂ€chelndes Gesicht mit lĂ€chelnden Augen" aria-label="Emoji: LĂ€chelndes Gesicht mit lĂ€chelnden Augen">">
" title=" #ValentinoEmpathy @maisonvalentino = posed, not demonstrated. But I WANT that @MariacarlaBosco leather bustier. Fun fact: @beyonce wears my @TOMFORD @YSL bustier for & #39;Yonce& #39; (loaned to her stylist): https://www.thecut.com/2013/12/i... Now when I wear it my nipples rest where Beyonce& #39;s did https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="LĂ€chelndes Gesicht mit lĂ€chelnden Augen" aria-label="Emoji: LĂ€chelndes Gesicht mit lĂ€chelnden Augen">">
Oh look! As you go nowhere in the pandemic, you can monogram your @Fendi handbag so it makes you feel really good as it sits in your closet https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="LĂ€chelndes Gesicht mit lĂ€chelnden Augen" aria-label="Emoji: LĂ€chelndes Gesicht mit lĂ€chelnden Augen"> @condenast @voguemagazine #VogueHope #SeptemberIssue
@condenast @voguemagazine #VogueHope #SeptemberIssue" title="Oh look! As you go nowhere in the pandemic, you can monogram your @Fendi handbag so it makes you feel really good as it sits in your closet https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="LĂ€chelndes Gesicht mit lĂ€chelnden Augen" aria-label="Emoji: LĂ€chelndes Gesicht mit lĂ€chelnden Augen"> @condenast @voguemagazine #VogueHope #SeptemberIssue" class="img-responsive" style="max-width:100%;"/>
I& #39;m struggling with the creative choices here. @MIUMIUofficial @condenast @voguemagazine #VogueHope #SeptemberIssue
Should you wish to lay out in the snow, this is the Bottega Veneta gown to do it in. @condenast @voguemagazine #VogueHope #SeptemberIssue
Kudos @McQueen for featuring a Black model, although I have a hard time conceiving of when anybody will be wearing these outfits out anywhere any time in the near future... @condenast @voguemagazine #VogueHope #SeptemberIssue
Load up on these for your next Zoom meeting! @bulgariofficial @condenast @voguemagazine #VogueHope #SeptemberIssue
Call me old-fashioned, but right now, when the world is desperately in need of warmth, empathy, human connection, and, yes, #VogueHope - wouldn& #39;t this be a great time to drop the po-faced/stern model expression approach? @Ferragamo @condenast @voguemagazine #SeptemberIssue
This is a really boring skincare ad, but well done @clinique on not saying anything about & #39;youth& #39; or & #39;younger looking skin& #39; @condenast @voguemagazine #VogueHope #SeptemberIssue #LiveOlder #SayYourAge
Oh look! At last! We& #39;re finally through the ad jungle and heading into the editorial! @condenast @voguemagazine #VogueHope #SeptemberIssue
Nope, spoke too soon. Back to the ads. @RalphLauren went to town on diverse model casting (although, as always, not body diversity) but the & #39;back to school& #39; feel of kids in fall clothes is jarring when that& #39;s a huge issue now @condenast @voguemagazine #VogueHope #Septemberissue
Same old same old, @maxmara. If you& #39;re not going to innovate in your @condenast @voguemagazine #VogueHope #SeptemberIssue ad approach, then why not at least cast an interesting model vs standard white blonde? Why not (shock horror) an OLDER WOMAN? Even, a REAL-LIFE OLDER WOMAN?
60-odd pages into @condenast @voguemagazine #VogueHope #SeptemberIssue and FINALLY we have an advertiser speaking to our new reality versus pretending it& #39;s & #39;business as usual& #39;. Well done @Nordstrom @micaiah_carter @Renellaice @Sarrjamois
