How to start writing copy from scratch?

Don't know how to start from 0?

Short THREAD.

So you get pumped up and get ready to write a copy which converts at 20%?

But you keep staring at the blank screen without any ideas?

I got you

But before we dive in
Slam that retweet on the above tweet.

Got this Dm from an upcoming star who is taking action.

Let's look at what we can do

Here's a structure which you can use when you are starting out.

Optimise as you keep learning

1. Pain
2. Pain exaggerated
3. Dream
4. Solution
--> USP
5. CTA 1
6. What you get
7. Sweeten the deal
8. Add bonuses
9. Handle objections (FAQs)
10. Final CTA
11. Urgency

Follow this structure for now

Copy paste all the bullet points in a blank document

Then space them all a bit

Now you are no longer staring at a blank screen.

Good for now.

Do deep research about your target audience.

How deep?
Know about them more than they do.

DNA level.

Dump everything down at the top

Now you need to fill the blank spaces with content that you researched

Ask your client for customer reviews.

Insert social proof.
Testimonials.

Remember

Never start from scratch

A copy is compiled with information you already have.

Maintain swipe files with the best headlines and CTAs and structure.

Ask people to review.

Compile
Edit
Re-edit
Trim
Re-edit
Done

Want more?

Check out this thread if you haven't already https://twitter.com/wealthify_you/status/1297939665089990656?s=19