Persuasion Hacks for

Persuading own mind

Persuading others

Level your mind up

Level your income up

//THREAD//

Hack #1

To put it simply, the focusing effect is the tendency of people to place too much importance on just one aspect of an event.
So what exactly does that mean for your brand? Quite a bit actually.
Consider how most brands provide information to customers

A huge list of benefits and features. They think that by giving potential customers as much information as possible it will tip the scales in their favor.
Not so fast.

In psychology we learn that people will typically tend to focus on just one thing about a product or service, rather than a list. Plus, that one thing is generally what drives them to buy.

So, next time you are framing persuasion, instead of focusing on random facts and features, hone in on the one thing that is going to most substantially improve your potential customers quality of life.

Hack #2 - Pseudo Certainty

It’s the minds tendency to make risk-averse choices if expected outcome is positive, but make risky choices to avoid negative out comes

How to use it?

If you’re selling using positive emotions, remove even the slightest amount of risk on their end

If you’re selling using negative emotions (fear, pain, anger).

Heighten the risk factor of not buying your product/service.

Hack #3 - Bandwagon effect

This one is a powerful one

People tend to prefer to conform, they don’t like to stand out.

The easiest example is sports teams, as soon as a team starts winning championships, their fan base grows

Ex: The Golden state warriors

Marketers can use this to their advantage, they use tactics such as reviews and ratings.

The more they see other people have bought this product the likely chances of them doing the same is heightened

Social media is a perfect vehicle for creating the bandwagon effect

Hack #4 - Rhyme As Reason Effect

Statements that rhyme are seen as ore truthful/believable

Examples: “Wealth makes health”

It’s the famous OJ Simpson trail a phrase used for its success was:

“If it doesn’t fit, you must acquit”

So now it might make sense to why those old advertising jingles and slogan are seen as powerful marketing tools

They have a way of sticking in our minds

Moral of the story?

Figure out what your brand can do that will be short and memorable using this hack

Hack #5 - Primary Effect

The primacy effect deals directly with the memory of people.

When they are given a sequence of information (numbers, names) the information at the end of the sequence is easiest to remember, with the items at the beginning the next remembered.

The items in the middle of the list were least likely to be recalled.

So how can you apply this to your marketing?

Think about how you present information to prospects. Highlight the benefits that you know will be most important to consumers at the beginning or end

Another application can be used in pricing. Typically, when presenting three pricing tiers the middle one will be your bestseller. However, if you have more than three tiers of pricing, the first or last price will typically be the top sellers.

Hack #6 - Neglect of Probability

Human nature is weird

People have the tendency to disregard probability when making decisions under uncertainty and letting emotions take over.

Now, while this might be somewhat understandable in real life

when it comes to your marketing, the last thing you want is to present your potential customers with uncertainty.

So, pay special attention to it, especially in the key decision-making points of your conversion funnel.

What might seem like an obvious next step to you, could actually cause your potential customer to convince themselves otherwise

Do your part to remove any uncertainty from the process

make every step of your funnel extremely clear