Thread by @MrsTOH2O, Marketing 101: Gather around kids. So, some people were dragging our boys [...]

Marketing 101: Gather around kids.
So, some people were dragging our boys for not doing luxury brand ads.
Instead, they buy what they want to wear and did ads for Samsung, Baskin Robbins, Tokopedia and now Smart - local, domestic brands. Do you know why?

#BTSARMY

@BTS_twt

1. They can wear what they want to wear. Luxury brands can't tell them shit except hope with baited breath BTS would pick from their collection.
2. They can support local artists and craftsmen without pressure. How many artists blew up after BTS wore their work?

@BTS_twt

3. If you want to reach locals who don't go to YouTube or know much about K-Pop, which brand do you endorse? The ones local people use.
They don't shop at luxury brands. But every channel will air local brand ads.
That's freaking smart marketing.

#BTSARMY

@BTS_twt

BTS don't need re-sale because their products (music) are freaking amazing. All they need is one chance and they will grab you by the throat.

Locals get curious, they check them out, get hooked, binge watch videos and boom, Purple Blood transfusion done!

#BTSARMY

@BTS_twt

So to haters, I say, stay pressed and stream #BTS_Dynamite