I want to tell you about my favorite thing I've ever seen on TikTok, I think it perfectly captures what can ONLY happen there.

It's a series of videos by @LittleDurag - who I can best describe as a funny dancer. (sorry?)

On 7/16 he posted this dance with @Number9ok:

It took off with @whoisaddison jumping on it hit pretty much as mainstream as it gets.

@LittleDurag was pretty thankful for how far this had travel and the popularity his video/channel was seeing in kind so he posted this follow up:

For which he got a ton of comments he HAD to respond to:

And as of yesterday he's STILL responding:

Anyway, thank you @LittleDurag for this insanity. Go visit his profile: https://vm.tiktok.com/ZMJSuUapK/ 

Ps. No lesson, no takeaway. Just enjoy the goddamn videos. Not everything needs to be a marketing talking point.