After working as an understudy @jackbutcher for a month, I have learned a lot.

I have also just completed both courses.

Today, I am going to reflect on some of the biggest lessons I took away from @visualizevalue's "Build Once, Sell Twice."

Time for a thread 👇
1. What is value?

People often say provide value on Twitter, at its core, to create value, you can:

Do things people don't do. (non-specific, $)
Do things people won't do. (specific, $$)
Do things people can't do. (ultra-specific, $$$)
2. Different forms of value

Psychological Value: Improve feeling
Monetary Value: Making money
Functional Value: Make someone more competent
Social Value: Make someone fit better

I realized I mainly aim to provide psychological and functional value
3. Patience

Compounding is the eight wonder of the world.

It affects:

Your health
Your money
Your relationships
Your reputation
Your abilities

Instead of losing money "gradually, then suddenly." You want to gain money that way.
4. Iteration

"Become the best in the world at what you do, keep redefining what you do until this is true." -- @naval

Your competence increases your perceived value.

Your curiosity increases your ability to produce consistently.
5. Tell a story

When we monetize our specific knowledge, we are tapping into an arbitrage opportunity in the market that nobody else has access to.

You are not going to stand out by not sharing your story.

Stand out because of who you are.
6. How to Stand Out

Your skills are valuable, but so are everyone else's.

Now your job is to package your unique skills, perspective, and interests in a way that generates exclusive demand.

Make content that points out the problem.
Make product that provides the solution.
The course has changed how I view my time and 10x'ed my podcast growth

I outsourced podcast editing, increased my listenership by 200% and am moving to Youtube as a new platform.

It has also helped me find direction on my personal brand. A powerful, reflective exercise!
The course is truly a transformative experience.

I know it is a big investment so I would love to talk with anyone that is looking to take it.

DM me and I would love to hop on a call to discuss your thoughts and situation!
If you have spoken with me or if you thought that the lessons within this thread are powerful.

I am sharing with you my affiliate link: https://gumroad.com/a/933950579/mVoJy

I want to be transparent, this is the only aff link I do promote because of how powerfully I value the course.
You can follow @brandonthezhang.
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