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Advanced writing threadCopywriting is ethical manipulation
Warning: Learning these tricks is the equivalentof wearing the infinity stone gauntlet
Exercise caution when applying it because
It sinks into the heart of your prospect
And hypnotize them to buy
Identify your customer avatar-Age
-Gender
-Profession
-Lifestyle
-What keeps them awake at night?
-Food choices
-Brands they love
-Brands they hate
Favourite pornstar
-
You MUST KNOW your PROSPECT better
Than they know themselves
Write down all the frustration and pain
That deeply hurts your Customer!
You got 3 raging problems?
Good
Don’t stop because it will be better
Aim for 20 at least, the higher the better
That deeply hurts your Customer!
You got 3 raging problems?
Good
Don’t stop because it will be better
Aim for 20 at least, the higher the better
Make your product the panacea of all their problemsFor a college kid, his persistent problems are:
Dating
Acing college
Social anxiety
Prepping for a job
Building a side hustle
And so on and so forth
See where your product fits in and write your copy around it!
Until now you’ve marinated the turkey
Time to cook the meal
Write your sales copy using the 4Us
-Unique
-Urgent
-Useful
-Ultra-specific
Tell stories using the first or second person for greater impact
Time to cook the mealWrite your sales copy using the 4Us
-Unique
-Urgent
-Useful
-Ultra-specific
Tell stories using the first or second person for greater impact
Make an offer they can’t refuse Offer = Product + Dream
You must sell the ideal life first
The problems your customer avatar comes next
Lastly, show them how your product contains the process
To go from A -----> B in x number of days
CTA
Every call to action must be supplemented
With risk reversal or an iron-clad guarantee
That’s how your melt even tiniest resistance
You must specify exactly what the buyer
Will get it and the medium of delivery
Every call to action must be supplemented
With risk reversal or an iron-clad guaranteeThat’s how your melt even tiniest resistance
You must specify exactly what the buyer
Will get it and the medium of delivery
80% of your effort must go in the research
Copywriting is only 20% writing
When you invest time
-To know your customer
-Your copy becomes hypnotizing
Almost sweet and coaxing
That’s it folks, got out there and sell more!
RT to spread the message
Copywriting is only 20% writingWhen you invest time
-To know your customer
-Your copy becomes hypnotizing
Almost sweet and coaxing
That’s it folks, got out there and sell more!
RT to spread the message
