Read on Twitter
I feel like a lot skin care brands sell the aesthetic more than the results - and It should be the other way around.
The ceo of moonxcosmeticsllc *skincare line* made $2M in 21 min in July from selling skin care.
A lot of people were shocked because her "aesthetics" aren't super fancy. I WASNT shocked because I can clearly see that the girl sells results. Not aesthetics.
A lot of people were shocked because her "aesthetics" aren't super fancy. I WASNT shocked because I can clearly see that the girl sells results. Not aesthetics.
Now I know y'all love the fancy skin care brands because they have nice packaging and look cute on your sink - but let's really think about this for a second lol
left - mooncosmetics feed.
right - drunk elephants feed.
What do you see
Moon cosmetics
- before and after photos of customers skin, reviews, + results.
Drunk elephant
- packaging design, pretty photos, dogs, a graphic about pants, and a kitchen counter
right - drunk elephants feed.
What do you see
Moon cosmetics
- before and after photos of customers skin, reviews, + results. Drunk elephant
- packaging design, pretty photos, dogs, a graphic about pants, and a kitchen counter
When you show results you're answering your customers number one question :
DOES THIS SH*T REALLY WORK?
Decreased doubt = increased conversion aka more sales
DOES THIS SH*T REALLY WORK?
Decreased doubt = increased conversion aka more sales
Now. If you are a sucker for aesthetics and want to have your cake and eat It too. Then you can do that!!! Here's a brand that I found that does both 
Disclaimer - I work in marketing. Not skin care. I know how to get people to spend $$$. Not remove a pimple.
So whether or not these products work I'm not sure. My opinions are my own and based on what I'm seeing with my eyes.
So skincaretwitter you can save It
So whether or not these products work I'm not sure. My opinions are my own and based on what I'm seeing with my eyes.
So skincaretwitter you can save It
Conclusion :
If you have a product that's focused on beauty, focus on the results and then you can focus on how pretty your packaging looks
If you have a product that's focused on beauty, focus on the results and then you can focus on how pretty your packaging looks
This is a perfect time to plug my favorite skin care brands who just so happen to be black owned
@mytopicals - scientifically designed to help w/ dry skin + eczema
@skinBUTTR - clean beauty that works
@mygoodeskin - innovative products and packaging that I love
@mytopicals - scientifically designed to help w/ dry skin + eczema
@skinBUTTR - clean beauty that works
@mygoodeskin - innovative products and packaging that I love
