I feel like a lot skin care brands sell the aesthetic more than the results - and It should be the other way around.

The ceo of moonxcosmeticsllc *skincare line* made $2M in 21 min in July from selling skin care.

A lot of people were shocked because her "aesthetics" aren& #39;t super fancy. I WASNT shocked because I can clearly see that the girl sells results. Not aesthetics.

Now I know y& #39;all love the fancy skin care brands because they have nice packaging and look cute on your sink - but let& #39;s really think about this for a second lol

left - mooncosmetics feed.
right - drunk elephants feed.

What do you see https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧐" title="Gesicht mit Monokel" aria-label="Emoji: Gesicht mit Monokel">

Moon cosmetics https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌚" title="Neumond mit Gesicht" aria-label="Emoji: Neumond mit Gesicht"> - before and after photos of customers skin, reviews, + results.

Drunk elephant https://abs.twimg.com/emoji/v2/... draggable="false" alt="🐘" title="Elefant" aria-label="Emoji: Elefant"> - packaging design, pretty photos, dogs, a graphic about pants, and a kitchen counter

When you show results you& #39;re answering your customers number one question :

DOES THIS SH*T REALLY WORK?

Decreased doubt = increased conversion aka more sales https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤑" title="Gesicht mit Geld-Mund" aria-label="Emoji: Gesicht mit Geld-Mund">

Now. If you are a sucker for aesthetics and want to have your cake and eat It too. Then you can do that!!! Here& #39;s a brand that I found that does both https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏽" title="Rückhand Zeigefinger nach unten (mittlerer Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (mittlerer Hautton)">

Disclaimer - I work in marketing. Not skin care. I know how to get people to spend $$$. Not remove a pimple.

So whether or not these products work I& #39;m not sure. My opinions are my own and based on what I& #39;m seeing with my eyes.

So skincaretwitter you can save It https://abs.twimg.com/emoji/v2/... draggable="false" alt="😂" title="Gesicht mit Freudentränen" aria-label="Emoji: Gesicht mit Freudentränen">

Conclusion :
If you have a product that& #39;s focused on beauty, focus on the results and then you can focus on how pretty your packaging looks https://abs.twimg.com/emoji/v2/... draggable="false" alt="😬" title="Grimasse schneidendes Gesicht" aria-label="Emoji: Grimasse schneidendes Gesicht">

This is a perfect time to plug my favorite skin care brands who just so happen to be black owned https://abs.twimg.com/emoji/v2/... draggable="false" alt="😬" title="Grimasse schneidendes Gesicht" aria-label="Emoji: Grimasse schneidendes Gesicht">

@mytopicals - scientifically designed to help w/ dry skin + eczema

@skinBUTTR - clean beauty that works

@mygoodeskin - innovative products and packaging that I love