In 2016 I wrote to these people when they ran a question asking you to rate "Maori should not receive special treatment?" https://twitter.com/2TAPU/status/1301606208051113984
I had quite a correspondence as "Greg" from VC tried to tell me that this was a neutrally phrased question, I guess because he never heard of pragmatics or possibly is a computer who has learned the basics of natural language but not how humans actually use it.
I wrote to him :

"Imagine your HR department running a survey at your workplace, where one question was 'Greg should not receive special treatment.' I don't think you would feel very good about that, even though it does not logically imply that you receive special treatment.
At this point, weirdly, I stopped getting replies.

Structural racism is supported by and partly composed of people who think they are neutral and objective. But actually there is no position that is not racist but also not explicitly antiracist.
I think if you're as great a researcher as all that you can come up with questions that don't support the sentiment you're purporting to obectively measure.

(citation https://vital.org.nz/entry/title/correspondence_and_implicatures.html)
I guess the other thing is that people have been telling them this in detail for literally years and they Just Don't Care.
Addendum: "Vote Compass" is actually a Canadian firm called Vox Pop Labs based in Toronto. So very likely they can't read the room in NZ but again, importantly, don't care.

https://voxpoplabs.com/ 
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