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We talk about the media a lot but really, so much of what we see and read is not news but advertisements.
Today in #MemoriMediaMerdeka we explore the relationship between our Malaysian media and advertising!
As always, thank you @designarkib for your wonderful materials!
Today in #MemoriMediaMerdeka we explore the relationship between our Malaysian media and advertising!
As always, thank you @designarkib for your wonderful materials!
2. It& #39;s almost impossible for media outlets to survive on subscribers alone, even with a loyal and large following.
#MemoriMediaMerdeka
#MemoriMediaMerdeka
3. This reliance on ad revenue has often made business departments extremely powerful, leading to clashes between the business and content arms of outlets.
#MemoriMediaMerdeka
#MemoriMediaMerdeka
4. In addition, since the viability of the entire business is based on ads, media has sometimes become sensationalist - anything to get more readers.
#MemoriMediaMerdeka
#MemoriMediaMerdeka
5. Now that online media is dominant, and fewer people pay for content, this reliance on ads has become even greater.
#MemoriMediaMerdeka
#MemoriMediaMerdeka
6. In turn, the online advertising landscape is overwhelmingly dominated by Google and Facebook, which have the power to make or break your news outlet.
#MemoriMediaMerdeka
#MemoriMediaMerdeka
7. When we don& #39;t pay for content, we pay in other ways: our privacy, the quality of reporting, and a drive towards clickbait.
#MemoriMediaMerdeka
That& #39;s all we have for today, folks!
What& #39;s something new you learned from today& #39;s campaign? Let us know!
#MemoriMediaMerdeka
That& #39;s all we have for today, folks!
What& #39;s something new you learned from today& #39;s campaign? Let us know!
Check out this thread to see what else we& #39;ve been posting as part of our #MemoriMediaMerdeka online campaign for Merdeka and Malaysia Day this year!
Once again, thanks a bunch to our friends at @designarkib for these awesome pictures! https://twitter.com/CIJ_Malaysia/status/1300327477399617536">https://twitter.com/CIJ_Malay...
Once again, thanks a bunch to our friends at @designarkib for these awesome pictures! https://twitter.com/CIJ_Malaysia/status/1300327477399617536">https://twitter.com/CIJ_Malay...
