Thread by @CIJ_Malaysia, We talk about the media a lot but really, so much of [...]

CIJ Malaysia

CIJ_Malaysia

We talk about the media a lot but really, so much of what we see and read is not news but advertisements.

Today in #MemoriMediaMerdeka we explore the relationship between our Malaysian media and advertising!

As always, thank you @designarkib for your wonderful materials!

1. The media is almost entirely dependent on ads to be financially sustainable.

#MemoriMediaMerdeka

2. It's almost impossible for media outlets to survive on subscribers alone, even with a loyal and large following.

#MemoriMediaMerdeka

3. This reliance on ad revenue has often made business departments extremely powerful, leading to clashes between the business and content arms of outlets.

#MemoriMediaMerdeka

4. In addition, since the viability of the entire business is based on ads, media has sometimes become sensationalist - anything to get more readers.

#MemoriMediaMerdeka

5. Now that online media is dominant, and fewer people pay for content, this reliance on ads has become even greater.

#MemoriMediaMerdeka

6. In turn, the online advertising landscape is overwhelmingly dominated by Google and Facebook, which have the power to make or break your news outlet.

#MemoriMediaMerdeka

7. When we don't pay for content, we pay in other ways: our privacy, the quality of reporting, and a drive towards clickbait.

#MemoriMediaMerdeka

That's all we have for today, folks!

What's something new you learned from today's campaign? Let us know!

Check out this thread to see what else we've been posting as part of our #MemoriMediaMerdeka online campaign for Merdeka and Malaysia Day this year!

Once again, thanks a bunch to our friends at @designarkib for these awesome pictures! https://twitter.com/CIJ_Malaysia/status/1300327477399617536

https://twitter.com/CIJ_Malaysia/status/1300327477399617536

You can follow @CIJ_Malaysia.

Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: