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Build your list
Buy your freedom sending emails
/*THREAD*/
Buy your freedom sending emails
/*THREAD*/
First and foremost, you should know that there are people making a living out of email lists
A good email marketer can get $1 per month per subscriber
A good email marketer can get $1 per month per subscriber
A list is an asset that you own, that can never be taken away from you
It's probably the closest thing to a money printer machine
You write an email, you hit send, and you collect the money
It's probably the closest thing to a money printer machine
You write an email, you hit send, and you collect the money
Let's break down the process
I will take you from zero to having a list with happy subscribers
These are the 7 core steps that you should take
Read carefully going forward
Warning: There's a great chance you will want to build yours right away
I will take you from zero to having a list with happy subscribers
These are the 7 core steps that you should take
Read carefully going forward
Warning: There's a great chance you will want to build yours right away
Step 1 - Software
Pick the lucky email marketing platform that will host your leads.
It will serve you as the backend of your email business
Recommendations:
@ConvertKit
@getresponse
@gumroad
There are a lot more but these I've used and vouch for
Pick the lucky email marketing platform that will host your leads.
It will serve you as the backend of your email business
Recommendations:
@ConvertKit
@getresponse
@gumroad
There are a lot more but these I've used and vouch for
Step 2 - Landing page
You need a way to add people into your list, this is the front-end platform
This is where your copy skills come in hand to write a persuasive text that leads people to write their email down
If you don't have copywriting skills, don't worry
You need a way to add people into your list, this is the front-end platform
This is where your copy skills come in hand to write a persuasive text that leads people to write their email down
If you don't have copywriting skills, don't worry
Step 3 - Lead Magnet
Use reciprocity to collect emails
Offer something valuable for everyone that subscribes to your email list (for free)
You can deliver that in the very first email right after they opt-in
Use reciprocity to collect emails
Offer something valuable for everyone that subscribes to your email list (for free)
You can deliver that in the very first email right after they opt-in
Simple yet efficient lead magnet examples:
- eBook (pdf)
- Pieces of paid content
- Sequence of valuable email
- Webinar access
- Access to your newsletters
Everyone on any niche could make something for free on any of these models
Let's move on
- eBook (pdf)
- Pieces of paid content
- Sequence of valuable email
- Webinar access
- Access to your newsletters
Everyone on any niche could make something for free on any of these models
Let's move on
Step 4 - Welcome Series
The three email marketing platforms that I've mention allow you to do automation
You can create a sequence of pre-written emails that will be sent to every new subscriber
How long should it be?
That's up to you...
The three email marketing platforms that I've mention allow you to do automation
You can create a sequence of pre-written emails that will be sent to every new subscriber
How long should it be?
That's up to you...
I personally like to go with 7 to 15 emails in consecutive days
You can space them as you want, just make sure the list don't forget about you
If you can't write that much content at once, just do a shorter one and update as you go
You can space them as you want, just make sure the list don't forget about you
If you can't write that much content at once, just do a shorter one and update as you go
Your welcome series is powerful because it gives you a chance to let your list know you at a more deeper level
Introduce yourself
Let the person know what they can expect from you
Tell your list your personal story, and nurture them with high quality information
Introduce yourself
Let the person know what they can expect from you
Tell your list your personal story, and nurture them with high quality information
At the middle and end of your welcome series, you can start pitching your offers
Just make sure they come packaged with a lot of high valuable free information before trying to close the sale
Just make sure they come packaged with a lot of high valuable free information before trying to close the sale
Step 5 - Newsletter
The persons who goes through all the welcome series will probably want to earn from you moving forward
(Else they would have unsubscribed)
This is where you choose your email newsletter frequency
Again, up to you
The persons who goes through all the welcome series will probably want to earn from you moving forward
(Else they would have unsubscribed)
This is where you choose your email newsletter frequency
Again, up to you
The most common models I see are:
Daily emails
Bi-weekly emails
Weekly emails
This is up to your level of confidence in creating content and amount of time you want to dedicate to your list
Remember, it is worth gold
Daily emails
Bi-weekly emails
Weekly emails
This is up to your level of confidence in creating content and amount of time you want to dedicate to your list
Remember, it is worth gold
Step 6 - Dissecting the emails
Your email is composed by 4 to 5 distinct parts:
1. Subject line
2. Body
3. Call to action
4. P.S
5. Sign-off
Everything has a purpose and should be used accordingly
Your email is composed by 4 to 5 distinct parts:
1. Subject line
2. Body
3. Call to action
4. P.S
5. Sign-off
Everything has a purpose and should be used accordingly
Your subject line purpose is to get your emails opened
Seriously, you could have the best email ever, but if your subject line sucks, no one will read it
Make it bold, intriguing, dramatic
Whatever best serves you, but don't, any under circumstances, be boring
Seriously, you could have the best email ever, but if your subject line sucks, no one will read it
Make it bold, intriguing, dramatic
Whatever best serves you, but don't, any under circumstances, be boring
Next
The body of your email should contain the juicy
A story filled with emotion and metaphors that teach something
Golden Nuggets that people can take away and apply
Questions and quotes that make people think (check @JamesClear newsletters)
Find your own method of choice
The body of your email should contain the juicy
A story filled with emotion and metaphors that teach something
Golden Nuggets that people can take away and apply
Questions and quotes that make people think (check @JamesClear newsletters)
Find your own method of choice
CTA
What's the purpose of your email?
Do you want a link click to a product?
Do you want your reader to learn something on the web?
Do you want a response back?
Do you want them to unsubscribe? (list hygiene)
Have a purpose and a clear call to action
What's the purpose of your email?
Do you want a link click to a product?
Do you want your reader to learn something on the web?
Do you want a response back?
Do you want them to unsubscribe? (list hygiene)
Have a purpose and a clear call to action
P. S.
My favorite part
We're all filled with 1,373 emails in our inbox
We just can't read every single email
The ones we find worth opening, we scroll down to the end just to feed off our curiosity
That's where the P. S. comes in handy
My favorite part
We're all filled with 1,373 emails in our inbox
We just can't read every single email
The ones we find worth opening, we scroll down to the end just to feed off our curiosity
That's where the P. S. comes in handy
Tell people what the email was about and use it as a CTA to fulfill the purpose of that email
Lastly, sign-off
Say goodbye, to your list
Keep it personal and close
After all, you're chatting and writing to a real person behind the screen
Say goodbye, to your list
Keep it personal and close
After all, you're chatting and writing to a real person behind the screen
Step 7 - Optimize metrics
From time to time check your open and click rates
Aim for 30%+ open rates and 3-5%+ click rates
Change subject line for better open rates
Change call to action for better click rates
From time to time check your open and click rates
Aim for 30%+ open rates and 3-5%+ click rates
Change subject line for better open rates
Change call to action for better click rates
That was a long one
Seriously just start your list
You're always one email away from making hundreds of dollars
Last two things that I forgot:
1. Promote it frequently to your pre-existing audience
2. Use it when you want to launch new products (search jeff walker)
Seriously just start your list
You're always one email away from making hundreds of dollars
Last two things that I forgot:
1. Promote it frequently to your pre-existing audience
2. Use it when you want to launch new products (search jeff walker)
That's it ladies and gentlemen
Shameless self promotion, but I'm currently sending emails to a list that I'm building on gumroad
It comes with a free ebook and $100's worth of information in the welcome series
You can join here
https://gum.co/Tweetandgetpaid
Shameless self promotion, but I'm currently sending emails to a list that I'm building on gumroad
It comes with a free ebook and $100's worth of information in the welcome series
You can join here
https://gum.co/Tweetandgetpaid
I would if you could help me spread the knowledge by retweeting the first tweet 
https://twitter.com/HeroJourneyOn/status/1301695589080616963?s=19
https://twitter.com/HeroJourneyOn/status/1301695589080616963?s=19
