A common strategy to figuring out SaaS pricing is to start low and keep increasing until you scare away too many people.

This works, but there’s one big caveat:

Your initial product feedback will be coming from customers who pay the low price.

They might have different needs from customers who can afford the higher price.

So be mindful who you end up building your product for.

Example: My friend is building a service that makes it easy to turn data into charts.

Starting at $10/mo might lead him down a path selling embeddable chart widget for maybe $50/mo

Whereas starting at $100/mo is more likely to lead to a $1,000/mo business intelligence SaaS.