A few notes on NBA ratings, from Nielsen and ESPN:

NBA games were the most-viewed program (on cable and broadcast) on all 14 nights of first-round coverage among the key demographic of Men 18-49 and on 11 of the 14 nights among all Adults 18-49.

Since the start of the summer (June 20), NBA games have represented 45 of the 50 most-viewed sports programs among Men 18-49.  NBA games represent 42 of the 50 most-viewed sports programs among Adults 18-49.

Last night’s Game 7 of the Thunder/Rockets series on ESPN drew an audience of 4.11 million viewers, making it the most-viewed NBA game of the restart, the most-viewed NBA game since Blazers/Lakers on January 31 on ESPN and the 5th most-viewed game of the 2019-20 season.

Finally, OKC-HOU Game 7 drew the largest audience for a Cable sports program since the NFL Draft on ESPN on April 23.

(Summing up: Hey, turns out people are watching!)