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There are 3 critical factors you must consider when picking a solo ads vendor.
- Recency.
- Frequency.
- Monetary Capability.
By now, you must know that you must pick a list interested in your offer,
Here is something else you must do - ask the right questions
A thread.
- Recency.
- Frequency.
- Monetary Capability.
By now, you must know that you must pick a list interested in your offer,
Here is something else you must do - ask the right questions
A thread.
How recently was the list built? When were the buyers added?
A week ago? A month ago? A year ago?
How responsive is the list?
Most vendors may not want to admit this,
With every day that goes by email list dies a slow painful death and grows less and less responsive.
A week ago? A month ago? A year ago?
How responsive is the list?
Most vendors may not want to admit this,
With every day that goes by email list dies a slow painful death and grows less and less responsive.
We call it list rot.
It doesn’t help that our attention spans are short and growing shorter.
Email is far from dead but it is getting harder and harder to stand out in the inbox.
The competition is stiff.
It doesn’t help that our attention spans are short and growing shorter.
Email is far from dead but it is getting harder and harder to stand out in the inbox.
The competition is stiff.
When approaching some vendor,
Find out how long ago it was since those list subscribers bought.
How frequently did they buy?
We have buyers and we have hyper-responsive-buyers.
Find out how long ago it was since those list subscribers bought.
How frequently did they buy?
We have buyers and we have hyper-responsive-buyers.
Hyper-responsive-buyers are fanatics addicted to whatever it is you are selling.
The best part is the more someone buys – the more they are likely to buy again in the future.
If you find a list full of people who have bought multiple times then you've hit jackpot.
The best part is the more someone buys – the more they are likely to buy again in the future.
If you find a list full of people who have bought multiple times then you've hit jackpot.
Who would you like to have on your list: The guy who bought last year? The guy who bought last week?
The guy who bought last month and last week?
All things being equal I’d have the person who bought recently and frequently.
The guy who bought last month and last week?
All things being equal I’d have the person who bought recently and frequently.
How Much Money Did They Spend?
This is the Monetary part.
Let's assume you are promoting a $987 product,
It makes more sense to buy a Solo Ad from a vendor with buyers who’ve spent $697 than from a vendor with buyers who’ve only spent $47 in the past.
This is the Monetary part.
Let's assume you are promoting a $987 product,
It makes more sense to buy a Solo Ad from a vendor with buyers who’ve spent $697 than from a vendor with buyers who’ve only spent $47 in the past.
The closer the monetary value of your product and that of the vendor, the more successful you are likely to be.
If you’re promoting a $97 course then you may have success selling to a list who’d bought a $47 product in the past.
If you’re promoting a $97 course then you may have success selling to a list who’d bought a $47 product in the past.
It’s not too big a jump but if you attempt to promote a $497 product, of course, that could be too big.
The closer the match between the prices of your product and the prices the vendor's list is accustomed to spending, the better it is for you.
The closer the match between the prices of your product and the prices the vendor's list is accustomed to spending, the better it is for you.
However, if you are selling to very cheap to a list that is used to spending a lot of money,
Your product might be perceived as inferior.
You must strike a balance when making offerings.
Your product might be perceived as inferior.
You must strike a balance when making offerings.
In case you missed the first thread, you can check it out here.
https://twitter.com/SamPandemic/status/1300110175752290305?s=19
To set up your passive income machine, check out my detailed solo ads guide in the link on my bio.
https://twitter.com/SamPandemic/status/1300110175752290305?s=19
To set up your passive income machine, check out my detailed solo ads guide in the link on my bio.
