Hey, here’s:

How to craft a powerful and effective sales message (as a Terminator’s punch) easy and quickly --

Even is you forgot almost all the things you know about crafting sales messages and #copywriting

--A thing that can literally save your life—

[The Thread]

(1)

Let us suppose that…

In a not so far away future:

You’re sitting comfortably in your chair, sipping your favorite drink and then…

You realize that…

A guy --thug as an evil cyborg-- is pointing to you with a cyborg's gun.

(2)

Ok, if you are a healthy human probably are –at least-- a little scared.

And, maybe you want to scream, but…You can’t…

You forgot how to do that…

All you can do is look at this guy pointing to you with their gun…

And listen to your heartbeats on your ears.

And...

(3)

The voice of the guy that says:

“Yo, --put your name here-- all I want of you is your talent”

Ok, you think, this guy is mad as hell.

"I know you can sell things on the internet" –says the guy.

You’re scared but glad cause even the mads cyborgs recognize your skills.

(4)

The guy explains:

“Just help me to craft an amazing and killer sales message”

“If the message is good… you live”

“But if the copy is a crap… my dogs will eat you alive. Understand?”

Ok, ok, we all know you can write and sell like crazy but...

(5)

When a cyborg thug is pointing to your head with a gun…

All you can do is try not to piss on your pants.

Of course, you forgot all the fancy things you know about sales and marketing.

But… there’s hope, because…

(6)

In an emergency

All you need to craft a great sales message was explained in a delightful treat that our brother:

@TyTweed shared with us

(Maybe you read this… I will you all the details soon, just stay here).

Is an important thing…

Is an ancient Greek thing called:

(7)

"The modes of discourse"

And this thing got 3 parts:

(Let's see those 3 parts)

(8)

The 3 parts of the Modes of Discourse are:

1. The Ethos aka Credibility, Sir

2. The Pathos aka The Emotions, Baby

3. The Logos aka Logicals Inc.

So... gonna crush that in the real world

(9)

Let’s pretend we gonna start selling something like...

--Hair straighteners--

(Sure, the old Greeks didn't know anything about it).

Well, the first is...

(10)

The Ethos aka Credibility, Sir

Ok, we are not Oster. We are brand new...

How we can put credibility?

We can say that our product was made in Germany for the best.

And that it's approved by the FDA, the FBI, and the Pope of Rome.

(All true, of course) and now...

(11)

The Pathos aka The Emotions, Baby:

Ok, we sell things for the ladies that can't go to the beauty salon for the quarantine...

So here we exploit how they're feeling uncomfortable with their looks.

And how they gonna rock when buying our hair straightener.

But...

(12)

Gonna use that little one called:

The Logos aka Logical inc.

What this S means?

This means that we need to say rational things:

For example:

“Your hair 50% less frizzy using our product”

(This is a fact, of course) and...

(13)

We need to present our discourse logically too, and for this, we gonna use

This structure:

https://twitter.com/Copyrodeo/status/1301112634415239172?s=20

And then?...

(14)

And that's

Whit those Greek trickery never a mad thug cyborg of the future will kick your ass.

But that's not all:

This thread is a little spin off of the amazing mega-thread of my bro

@TyTweed

https://twitter.com/TyTweed/status/1300877198811738112?s=20

(Thanks for your kindness, bro)

--Enter cool music--

And thanks to…

-Miss @seo_writes for tagged me

-My bro @PacuraruBogdan for me a BA and a great mentor

-All the Fam (biggest bad assets out there)

-And to you (you’re a BA too)

This is the first post of the thread you can share if you want (you're the boss of your timeline you can do what you want).

https://twitter.com/Copyrodeo/status/1301501823652687878?s=20

Have a great day and greatest sales.