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Many founders we see are building on top of larger platforms and there’s a constant risk of “what if {platform} builds this?”
Some tactics for creating defensibility against this
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Some tactics for creating defensibility against this
1/ Make your product exportable or interoperable with other/competing platforms. This is the one feature {platform} is extremely unlikely to ever build.
2/ Bundle value. Create a suite of products or features under one bundled price so that even if {platform} releases part of the bundle as a free feature, most customers will stay
3/ Build tools & support for power users. The most likely vector of risk is {platform} builds a & #39;good enough& #39; + free version for most users https://twitter.com/louisnicholls_/status/1301517228043571206?s=20">https://twitter.com/louisnich...
All this said... "what if {platform} builds our product" is probably not your top concern as an entrepreneur at any given point. Sometimes you just live with the risk for a while and most of the time that works out fine.
