One thing you can never say about @djsbu is that he didn’t put people on... This man damn near made more millionaires than the National Lottery. He never took anything from any one. All he has done is given. More than anyone else we know. He’s given up game, time, inspiration and
opportunities. It’s not easy when you’re black and everything you need to survive is everything you lack never mind make it in life or in business period. When you’re not a chosen Soweto elite, when you didn’t go to the best school on bursary and your parents couldn’t afford fees
like DJ Sbu you’re supposed to have your own Orange Soda, you’re supposed to hustle your way into orange overalls and a prison number or die young. After defying so many odds he didn’t keep it to himself he brought any and everyone along for the ride. He built a media empire even
after Metro FM silenced him for merely promoting a black owned brand that wasn’t in competition with any of their sponsors. That’s what they do to black leaders that don’t want to have it all to themselves. They silence them because they believe the ship will sink if you put too
many people on. They will do whatever it takes to make people forget all the good that Sbu has done for black people in the South African entertainment industry. He’s the mogul we never knew we needed and there’s very few like him who didn’t come from politically connected homes.
TS records didn’t enter the music business in the best of times for black executives. International music was bringing in big money will CDs and that mean cassette dominant local music was not as profitable and the big international labels had not reason to invest in it. They did
and they changed the course of local music which was on the bring of decimation when they broke sales records with Zahara’s Loliwe album. Unfortunately they were black business men and didn’t have the capital or the means to distribute 300,000 albums in a year so they took the...
short end of the stick so to speak and although they broke records with records sales the way the industry was set up it wasn’t going to be sustainable for their business. The company grew too big too fast and that’s impossible to maintain. They grew so big that they shifted the
the game and gave rise to the next generation of record executives like myself. I too am a record executive who has a 300,000 plus units sold album to my name and I got there by saying to myself “If DJ Sbu can do it, I can do it too...” I could’ve never got that far without him!
RedBull monopolised the energy drink business, he challenged them and now the market is more diverse and competitive. He had the same effect on that industry as TS records had on the music industry. Now he’s head to head with Coca-Cola so they pay influencers to slander his name.
Nobody is perfect. Not even Nelson Mandela was perfect but I’ll go out on a limb and say DJ Sbu empowered more young black South Africans than Nelson Mandela had the opportunity to encounter while he was alive. He continues to inspire and uplift black South Africans so when you
see black South Africans throw dirt on his name please know the enemy has rewarded them handsomely for seeing to the destruction of a Black Excellence icon. The most generous human being in all of business, media and entertainment. The man has never stolen anything from anyone!
He has given so much of himself and never been one to look down on anyone. If you’ve read this thread and want to share a story about how DJ Sbu changed your life please do so in the comments below. Otherwise please retweet and defend our ghetto heroes honour. #TSForLife #MoFaya
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