Read on Twitter
61,000 FB "Accounts" (agencies will manage multiple) currently spending ~$5000 per week on insane propaganda, just ticking along.
And that's just the bottom end that nobody looks at. And the ones FB knows about - no direct/email.
Nothing really of note there. Nope.
Totes Legit
And that's just the bottom end that nobody looks at. And the ones FB knows about - no direct/email.
Nothing really of note there. Nope.
Totes Legit
On top, there's creatives, devs, 'freelancers', animators, videographers, writers, 'consultants', door knockers etc who have to be paid for their services that is not declared.
Lemme guess, the PACs aren't declaring that spend. Nor the 501(c)4s. They pay agency for "marketing".
Lemme guess, the PACs aren't declaring that spend. Nor the 501(c)4s. They pay agency for "marketing".
Of course, because 501(c)4's are also on the radar, they move it up another layer, to the bullshitters themselves. Who, coincidentally, also run their own PACs eg https://www.pacronym.org/ run by these guys https://anotheracronym.com
Found our Woke cult leaders. lol
Found our Woke cult leaders. lol
Meanwhile, they use guides like this to get unwitting, well-meaning activists to use their Radicalisation Playbook. I am sure these training workshops aren't free, either:
https://anotheracronym.org/wp-content/uploads/2018/09/The-Digital-Organizing-Handbook-By-ACRONYM.pdf
https://anotheracronym.org/wp-content/uploads/2018/09/The-Digital-Organizing-Handbook-By-ACRONYM.pdf
To understand the scale of this, you need to understand that ad spend is minimal once they've gotten someone on the hook, their email address & the poor recruit for a "1 on 1". That poor brainwashed person will be FREE advertising to their friends & family.
So, it is basically using MLM practices, but the ad spending is ONLY a funnel for leads. THEN they use those poor people, radicalise them and get them sharing messages & talking points for free.
MLM & Influencer Marketing on STEROIDS.
MLM & Influencer Marketing on STEROIDS.
You know "moving the needle" aka completely fucking unethical digital marketing practices but either/or
https://www.anotheracronym.org/introducing-barometer/
https://www.anotheracronym.org/introducing-barometer/
Just FYI, next time you see them accusing Trump of doing this shit, feel free to correct them.
Back of napkin:
$300m PER WEEK ad spend, reaching pre-screened vulnerable "needle" groups (eg 1st time voters, young voters) & "low information voters". Conservative $10 CPL = 30m emails. 60% Dem/ 40% GOP (guessing).
Radicalised to all fuck.
There's your cults, everyone.
$300m PER WEEK ad spend, reaching pre-screened vulnerable "needle" groups (eg 1st time voters, young voters) & "low information voters". Conservative $10 CPL = 30m emails. 60% Dem/ 40% GOP (guessing).
Radicalised to all fuck.
There's your cults, everyone.
The numbers are guesses based on experience. The CPL may be higher but, you wanna see your Wokes vs MAGAs all being put on radicalisation funnels - sorry 'Ladder of Engagement' to 'nudge the needle'. There you go.
There's your family fights, unfriending and 'cults'.
Evil innit.
There's your family fights, unfriending and 'cults'.
Evil innit.
PS this is JUST the Facebook ads part. Oh there is so much more I want to go into but I am concerned jerkfaces will run off with all my years of work and take the credit.
It's worth noting what is behind that Digital Organizing handbook is the Grand Master plan which is Marshall Ganz' Organizers Handbook. He consults around the world on this shit and it is cult practices & the Snowflake model.
BUT RUSSIA amirite
BUT RUSSIA amirite
This obvs does not include sponsored stories, media ownership, influencer marketing, media buys, research grants, scholarships, or anything.
But *if* I were corrupt - not saying they are - I'd use front groups to recruit & agencies to launder. If.
But *if* I were corrupt - not saying they are - I'd use front groups to recruit & agencies to launder. If.
So there you go.
There is a new religion, and that religion is good old money. The cult is the U S of A & the Red Scare is a nice little scapegoat to get rid of the pesky critics, skeptics and TERFs as an added bonus.
There is a new religion, and that religion is good old money. The cult is the U S of A & the Red Scare is a nice little scapegoat to get rid of the pesky critics, skeptics and TERFs as an added bonus.
You know, those inconvenient critics of our dodgy donations to get dodgy laws and dodgy Orwellian bullshit passed, or to look the other way. You know, "innovation". That pesky laws & parents keep getting in the way of.
Not long ago I teased that we should not underestimate the power of the "Woke" movement, and this is why. I'm still trying to pull some actual material together, but I wanted to tell you now, because it's important you are aware.
So, basically, everyone vulnerable has been turned into a walking advertisement, lured by that great new friend they think they've made, who treats you like a hot new lead, radicalises you and they give you loads of swag and clout shit.
Cynical. Evil. Yes. I sobbed too.
Cynical. Evil. Yes. I sobbed too.
Oh, and for added measure, that "great new online friend" they have made may also well be a bot, because conversational AI has gotten good enough to fool a teenager, especially maybe an autistic one or lonely one who ignore red flags.
Angry yet? This is about 1% of my work.
Angry yet? This is about 1% of my work.
I wish I had more people to reach with this stuff, but oh well. I can only explain like pretty much everything confusing right now, no big deal.
This is an incredibly cynical and unethical, but also incredibly dangerous precedent.
Even if these guys are above board - and I am sure they are as I am merely being hypothetical here.
Imagine this model being used for anything for children or the vulnerable or elderly etc.
Even if these guys are above board - and I am sure they are as I am merely being hypothetical here.
Imagine this model being used for anything for children or the vulnerable or elderly etc.
I will write more and more about this as I get time/ability, but this is a massive loophole that everybody needs to be aware of, and make sure they know what their kids are seeing. I doubt Facebook will suddenly plug a $300m/week loophole though, snort.
Gee I wonder why the NASDAQ is up lols yeah because of Zoom calls or some shit
Looking forward to the fact checkers on this who say "Incorrect. It isn't $300m per week". lol I know how this shit works. I'll be lucky to keep my Twitter account by speculating about this.
Our free and open internet, everyone.
Our free and open internet, everyone.
Sorry I realised that I decoupled this from another couple of posts, so, the data I am looking at is http://www.opensecrets.org/online-ads
I looked at it with my professional (ethical) agency-owner eye and pretended I was evil & thought about what I would do.
I looked at it with my professional (ethical) agency-owner eye and pretended I was evil & thought about what I would do.
Complementary earlier thread that led to this one, in case you want to share it all: https://twitter.com/tealou/status/1301318104924827648
And linking this thread too (sorry, I didn't think ahead): https://twitter.com/tealou/status/1301423993300201472
