The four critical factors for a successful solo ads campaign.

Here are the 4 aspects you must focus on if you want to run a successful ad.

- List.
- Offer.
- Copy.
- Design.

A thread.
Imagine sending Fitness Tips email to a list interested in Making Money Online.

It's just not going to work.

No matter how good your copy is,

No matter how great your offer is,

If you pick a wrong list, it's game over.
Let's assume you emailed a terrible offer, bad copy and bad design,

If you sent it to the right list, then you still have a chance.

The more specific the list is, the better your chances.
The second most important factor is your offer.

Everyone loves quick and easy, basically anything that makes life easier is usually a good start.

My advice is to focus on building your list first, a free gift is important for people to subscribe to your list.
To maximize your sales, your free and paid offers should be related.

If your free over is on email marketing, your paid offer should be a more complete info on email marketing - with templates.
Make your offers a no-brainer where the values are off the chart.

You could even presell the paid offer by offering partial or incomplete information in the free offer.
Great copy = More Subscribers + More sales.

The key to writing a profit-pulling copy is knowing your subscribers in and out.

You sell with emotions and back it up with logic.
Hiring a top gun copywriter will set you back about 4 or 5 figures.

A lot of copywriting books are equally expensive.

You can pickup good old fashioned books from masters like :

- Gary Halbert
- Eugene Schwartz
- Joseph Sugarman.

A lot of wisdom in those.
Finally, the design.

I believe we all have received that email that we couldn't read because of it's design,

It's either too packed or not optimized for mobile view.

Most people read emails on their phones these days, always make them readable on mobile.
I am sorry day 4 came pretty late, I have been pretty sick.

Incase you missed the first one, you can check it out here

https://twitter.com/SamPandemic/status/1300110175752290305?s=19

Click on the link in my bio for a guide on solo ads.

Gracias.
You can follow @SamPandemic.
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