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Product design and decisions influence user behavior. The quality of a user's experience depends on how they use the app. Behavior and experience lead to business outcomes. I use insight and research in behavioral science and game design to support better product decision making.
Game designers have successfully influenced digital behavior change longer than anyone, studying the same questions as behavioral scientists. As such, my mental models of product design are informed by looking at games behaviorally. This isn't Foursquare. https://robhaisfield.com/notes/most-gamification-sucks
This is what I do. I work with companies on their product strategy and mechanics to influence user behavior. The goal is to improve user goal achievement, adoption, conversion rate, and retention. All of these outcomes depend on user behavior. https://robhaisfield.com/notes/how-we-can-work-together
You're influencing your current user behavior, whether you're intentional about it or not! How would your ideal user be using your app? Why is that happening or not happening?
https://robhaisfield.com/notes/behavioral-product-strategy https://twitter.com/RobertHaisfield/status/1254554242183917568?s=20
https://robhaisfield.com/notes/behavioral-product-strategy https://twitter.com/RobertHaisfield/status/1254554242183917568?s=20
