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Man, when I honed in on a few core service offers my life legit changed.
Here’s how:
A thread...
Here’s how:
A thread...
When I launched @5FourDigital six years ago, I did it all: SEO, PPC, Social, Web Design...as a one-man show then it was too hard to properly service clients without working less than 18 hours a day.
I have adept skills, but you can’t master all of digital marketing being small
I have adept skills, but you can’t master all of digital marketing being small
The first step in the right direction:
Delegation
I needed to free up my time.
So, I started creating SOPs (Standard Operating Procedures) and hiring remote staff.
Most started as independent contractors to vett for longevity.
DelegationI needed to free up my time.
So, I started creating SOPs (Standard Operating Procedures) and hiring remote staff.
Most started as independent contractors to vett for longevity.
It’s hard giving up control, but you’re doing it to scale your efforts.
Teach your team, empower them to do their thing and learn to problem solve as you grow.
I continued to refine our SOPs as we grew and took a Project Manager role.
Teach your team, empower them to do their thing and learn to problem solve as you grow.
I continued to refine our SOPs as we grew and took a Project Manager role.
Refine Your Service Offers and Hone TF InThis is crucial. You need to have two things:
1. Main Services
2. Recurring Services
We excel at web design. So, I decided to pivot our efforts toward that, focusing on design, dev and branding. Then, management for recurring.
This does two things:
1. Allows us to replicate our process every damn time. We can follow the same onboarding, work flow and handoff every time.
2. We can charge a premium. Because this is where we focus our efforts, we can charge more because we have a refined process.
1. Allows us to replicate our process every damn time. We can follow the same onboarding, work flow and handoff every time.
2. We can charge a premium. Because this is where we focus our efforts, we can charge more because we have a refined process.
Recurring CRUCIAL.
When it comes to web design, a agencies miss the boat w recurring.
It’s great consistent income & provides a trust factor & referral biz pipeline for clients.
$99/mth doesn’t seem like a lot, but after 40 clients a month, that 50k a year hit DIFFERENT.
When it comes to web design, a agencies miss the boat w recurring.
It’s great consistent income & provides a trust factor & referral biz pipeline for clients.
$99/mth doesn’t seem like a lot, but after 40 clients a month, that 50k a year hit DIFFERENT.
Oh! I was able to setup agency partners.
This is another recurring revenue stream! Setup partners that work in different verticals.
For example, we have SEO, social and other agencies we can tap for projects.
We can hand a client off to them and get a kickback. Just...
This is another recurring revenue stream! Setup partners that work in different verticals.
For example, we have SEO, social and other agencies we can tap for projects.
We can hand a client off to them and get a kickback. Just...
...be sure you’ve collaborated with them or have seen tangible proof of their work.
The worst thing you can do is refer an agency that’s not up to par.
The worst thing you can do is refer an agency that’s not up to par.
Now, remember those SOPs I talked about?
Bundle your processes and SELL THEM THANGS.
You already have proven methods! Take them and sell them to folks in your vertical so they can grow, too.
Downloadables, videos, etc...I’m talking about this soon on @podia stay tuned.
Bundle your processes and SELL THEM THANGS. You already have proven methods! Take them and sell them to folks in your vertical so they can grow, too.
Downloadables, videos, etc...I’m talking about this soon on @podia stay tuned.
Lastly, if you’re looking to build your own SOPs, check out:
http://bit.ly/sopclass
Learn how to build processes and scale your business. If you have any questions, drop a tweet!
http://bit.ly/sopclass
Learn how to build processes and scale your business. If you have any questions, drop a tweet!
