With the Google Ads announcement about stripping us of search terms report information, I wanted to look to see how this would impact our ability to optimize and what it would mean for our accounts. It's HUGE.

My dataset is 118,000 clicks, $120k in spend & 180 days.

There are 26,000 search terms in the search terms report.

25,600 have fewer than 10 clicks

25,000 have fewer than 5 clicks

20,000 have just 1 click

Of that $120,000 in ad spend over the last 180 days

10 click search terms: $61,000. 51% of budget

5 click search terms: $53,000. 44% of budget

1 click search terms: $36,000. 30% of our budget went to search terms that were clicked on just once.

It is entirely possible that we're losing data for at least 51% of ad spend. At a minimum it's going to be at least 30% of ad spend.

Google taking this data away from us will have an absolutely staggering impact on accounts big and small.

This is an absolutely outrageous.