Wonder how much visibility into search terms we lost? We went from 98% visibility down to 78%....overnight.

This is tens of thousands of queries we would have mined for inefficient spend that we now do not have access to.

Who pays for that? Advertisers.
Folks, follow this thread I'll be updating it with what we're finding.

1 - YES this is an API pull not in the interface which is even more problematic.
2 - Our wasteful wednesday series @SeerInteractive just became more important, you can't wait to find mismatches to negate, you gotta be thinking in scale (words like this word) b/c you are going to be getting less and less search terms: https://www.youtube.com/playlist?list=PLAfsDfEOcMY9gdfi4XVzzarJgB4e-OzZn
3 - We are checking to see if analytics is still pulling in all the words
You can follow @wilreynolds.
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