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It’s fun to listen to conspiracy theories and hear stories of behind the scenes drama. But remember, a big company like Disney has a complete marketing release strategy timeline for all their projects.
And with their biggest franchises especially, they don’t willy nilly make last minute changes to that plan. It’s all figured out long ago. And even when something big changes the plan, usually much of it stays in place. For example, this past weekend at Celebration...
...we would have learned about a new Ahsoka lightsaber and new Spira coming to Galaxys Edge, we would have learned about Yoda in the High Republic. We would have gotten the release date for Mandalorian season 2.
And yes internet scoopers who get more things wrong than right are often just guessing. A Mandalorian season 2 trailer was never scheduled for that game but it was a great guess. And then when they are wrong they make up a reason. They weren’t wrong, it’s that there is some...
...big trouble going on at lucasfilm and “the trailer was pulled the last second and there are reshoots, it’s bad and you’ll watch my YouTube videos and give me views and Adsense will go up and people will virally spread my videos and I’ll have a bigger audience for next time.”
Listen to the scoopers that have great track records. Listen to scoopers that sound like they might actually know what they are talking about. When you hear a scooper tell you that Disney pulled one of their biggest trailers of the year from a broadcast last minute,
...ask yourself, does that sound like something a big corporation with a marketing release plan would do? Does this seem reasonable or is this fan fiction of a youtuber who is praying on your attention and anger for views?
Another thing (and I’m stealing this from my friend and magician @cardjon): in magic there is a thing called a cold reading. A mentalist will take educated guesses and when he gets a hit they will emphasize it and try to explain away any misses. When you’re following a scooper..
... take note if they keep reiterating and bragging, over and over, about the hits they got and explaining away the misses. This is a good indicator that you are reading/listening/watching a bullshit artist.
And in this same street: remember that just because a scooper got one or two things right, doesn’t mean they are a good source of info. A broken clock is right twice a day. Look at the complete track record, not just the hits.
This has been my TED Talk. Thanks everyone for coming 
