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When @elonmusk sold Paypal (and cashed $165m), one of the first things he did was cold call a rocket expert (Jim Cantrell).
Below is the text of the greatest cold outreach ever.
Below is the text of the greatest cold outreach ever.
Original article, with Cantrell explaining his reaction to the call:
"It was almost staccato how quickly he spoke...Not, ‘Hello, how are you?’ – sales pitch, boom. Like listening to some televangelist or someone who called me on the phone.”
https://www.cnbc.com/2018/08/28/elon-musk-once-cold-called-rocket-scientist-and-it-led-to-spacex.html
"It was almost staccato how quickly he spoke...Not, ‘Hello, how are you?’ – sales pitch, boom. Like listening to some televangelist or someone who called me on the phone.”
https://www.cnbc.com/2018/08/28/elon-musk-once-cold-called-rocket-scientist-and-it-led-to-spacex.html
I love Twitter.
Jim Cantrell -- the rocket expert recipient of Elon's cold call has replied to the thread (and remembers it to be accurate)! https://twitter.com/jamesncantrell/status/1301713412947230725?s=20
Jim Cantrell -- the rocket expert recipient of Elon's cold call has replied to the thread (and remembers it to be accurate)! https://twitter.com/jamesncantrell/status/1301713412947230725?s=20
Jim added one more note https://twitter.com/jamesncantrell/status/1301999759729864710?s=20
The call is a masterclass in the Public Narrative rhetorical technique:
• Story of self (personal story = "internet billionaire")
• Story of us (collective story to show shared purpose = "multiplanet species")
• Story of now (urgent story that needs action = "Russian rockets")
• Story of self (personal story = "internet billionaire")
• Story of us (collective story to show shared purpose = "multiplanet species")
• Story of now (urgent story that needs action = "Russian rockets")
