1/ Before I head into work, I thought I& #39;d do the obligatory Twitter thread to share what I learned and how I grew in August.

Key Stats (Jul 2020 vs Aug 2020):
% increase in impressions = 1572%https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬆️" title="Pfeil nach oben" aria-label="Emoji: Pfeil nach oben">
% increase in profile visits = 300%https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬆️" title="Pfeil nach oben" aria-label="Emoji: Pfeil nach oben">
New followers = 7x https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬆️" title="Pfeil nach oben" aria-label="Emoji: Pfeil nach oben">

A brief thread https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

2/ Most of my Twitter activity in Aug was similar to July.

The big difference? I experimented with recapping live events.

Those gave me the biggest impressions and traffic versus anything else I posted.

3/ I did this on a whim with a live event ft. @lennysan and @david_perell.

That was an insightful chat on growing a popular newsletter, and I tweeted my recap within 2 hrs of the event.

The first tweet to the thread got 25,000+ impressions alone, with a 17% engagement rate. https://twitter.com/_/status/1298401301462568960">https://twitter.com/_/status/...

4/ I tested this again with a live chat featuring @fortelabs and @nateliason using @RoamResearch.

This thread didn& #39;t blow up as much, but the first tweet in the thread netted 17,000+ impressions, and a 13% engagement rate. https://twitter.com/_/status/1299443767901122560">https://twitter.com/_/status/...

5/ What did I learn here?

Curation is a form of creation (cc: @gabygoldberg), and Twitter threads are a form of curation.

They provide value by acting as a filtering function for people who want to check out the recording of the event, but aren& #39;t sure it& #39;s a good use of time.

6/ For people building their following, it& #39;s an effective way to signal your interests and bring like-minded people in your orbit.

It& #39;s also an easy way to get a retweet from the event& #39;s participants and get your profile seen by more people.

7/ Speed is important here - there& #39;s a psychological reaction we have with a thread recapping an event that just happened.

I realized this when I recapped a podcast from @perell, ft. @balajis. It didn& #39;t get the same traction as the other threads, bc the time element was missing.

8/ Another big learning from last month - conflict works well on Twitter.

Example: @jason to followed me after I disagreed with an opinion he had. https://twitter.com/_/status/1298416370854572034">https://twitter.com/_/status/...

9/ I& #39;ve always been a big fan of Jason& #39;s work and his podcast - we got chatting in our DMs and had a respectful conversation about the subject.

He& #39;ll probably unfollow me now with this latest mention, but this interaction taught me something else https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

10/ Don& #39;t be afraid to speak your mind, even if it& #39;s the opposite view.

Conflict generates conversation on Twitter and can go in some surprising places.

At the very least, you stand out from the herd.

11/ At this stage of my Twitter growth, I& #39;m trying to tweet as much as I can to find what sticks and what doesn& #39;t.

I& #39;ll be focusing my September 2020 growth on creating original content + more curation in areas I find interesting - marketing, productivity, and cinema.

12/ 1st order of business though - cleaning up my Twitter profile and bio, and a website!

Finally, shout outs for some awesome people who& #39;ve helped me grow here:
@brandonthezhang
@andrewleese89
@janelsgm
@thisiskp_
@talktohenryj
Been learning from all of you daily!