Read on Twitter
Why HH should fire his PR team #Thread
You don't need an opinion poll to tell that the public generally thinks the privatisation issue is a diversionary tactic. The resounding question has been: why now amid many pressing issues?
You don't need an opinion poll to tell that the public generally thinks the privatisation issue is a diversionary tactic. The resounding question has been: why now amid many pressing issues?
That most people are asking that question is evidence that they yearn for a different discourse, specifically one that puts PF on the defensive, to answer for the many things gone wrong under their charge.
But all that is completely lost on the UPND PR team. They have failed to use it to turn the screw tighter on their accusers. The party leader is defending himself as if he's just another Joe. Where is their party machinery? Where is their PR team to rise to the occasion?
Politics is a battle of ideas as much as it is a battle of messaging and a battle of perception. But to think the largest opposition party is so poor at defining the political narrative and can only play catch up even
when the public mood on a topic is in their favour is an inexplicable failure at riding the wave. This squandering of political capital for a party that seeks to win an election is self-damaging. Their opponents know this weakness and are exploiting it.
Until the privatisation issue resurfaced last week, PF have been on the wall under heavy public attack for all manner of failures. But suddenly they sound energized and keen to deflect.
They are like a football team that was under pressure, but have suddenly pounced on a loose ball that has proved to be a vital lifeline, providing the much needed respite. That loose ball is privatisation.
Given the level to which PF has capitalised on this to mount a full-scale propaganda war (including that unnecessary Government statement), HH's response is a tweet - exactly what his opponents expected. He's playing to their expectation, aided by his inept media team.
When the Govt says 'we are watching the situation', they are just bluffing. Nothing will come out of it. This is an issue of 20-plus years ago that no administration has pursued despite being challenged to it. But because they know how weak UPND is at fighting propaganda wars,
PF has the luxury to enter the fray even at their weakest politically, even when they have bigger issues to attend to and even when public sentiment is generally running against them.
So, that is how a government reeling under massive corruption accusations has found the audacity to call its opponent to an integrity check, to a call for accountability.
In response, the public are referring PF to its own mass of scandals, but UPND does not see that as a mountain of fodder to be used to elevate the battle and take it to PF's own backyard.
Either HH has no idea why he has a media team or he's too comfortable with their mediocre performance, much to his detriment.
