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Should I do a thread on some of the most amazing mistakes/misrepresentations/ideas in airline social media marketing? Trust me. This is going to be extremely funny.
Let’s start. Feel free to add your observations.
This one time when a creative writer suggested this copy, denoting that passengers had fun inflight.
“Have a blast in the air.”
This one time when a creative writer suggested this copy, denoting that passengers had fun inflight.
“Have a blast in the air.”
Domestic flight sale banners by with a quadjet (4 engines) in the background with livery of an airline that doesn’t have a quadjet.
What’s with everyone obsessing over double deckers? We don’t have A380s in this country.
But a fake a380 image in a press article of an airline that flies Boeing not Airbus is my most favourite mistake.
But a fake a380 image in a press article of an airline that flies Boeing not Airbus is my most favourite mistake.
A certain company doing a flight sale and instead of using a Boeing narrow body which they fly, shows a airbus narrow body. How on Earth is this even possible. How do they have a creative of an aircraft they don’t have!
I have seen this With airlines world over. Pictures of crew posing with celebs inflight standing and blocking emergency exits. That doesn’t speak safety or a carefully thought through photo op.
Another favourite: illustration based take offs angling at 45 degrees. It’s a very small thing but an anal marketer will avoid misrepresentation.
You are not ready for this. Thanks to limited imagery available on shutterstock, a lot of travel related communication shows pictures of places and countries airlines don’t fly to. Karen, you don’t fly to Australia so can you show Sri Lanka only plz ? Thanks.
This is my most favourite mistake. On Diwali. When to wish you a Happy Diwali one airplane will fly across the sky amidst firecrackers. That’s. Just. All kinds of scary and wrong.
Another. Suddenly the moving engines of an aircraft will animate into a revolving firecracker. 
That is all kinds of nightmare and misrepresentation and honestly like no.
That is all kinds of nightmare and misrepresentation and honestly like no.
When doing creative animations, showcasing the plane upside down just because it has to move in a circle. How would you like it if McDonald’s would advertise you a literally upside down burger??
Exactly!
Exactly!
The point I’m trying to make is... an aircraft isn’t a prop, it’s a product you are selling. Representation of ones own product matters in the visual world.
A quick exercise: Note down names of airlines you take seriously and the ones you joke about. You’ll have the answer.
A quick exercise: Note down names of airlines you take seriously and the ones you joke about. You’ll have the answer.
That my friend right there is a lesson in branding.
Did I mention how a window view will try to show contrails but instead looks like smoke coming from engine? Ya. No.
