Types of customers to understand to plan your best approach

1. Loyal customers–They heavily value ur business product/service. To retain & avoid losing them, you must consider them a priority. Collect their feedback & input as part of ur decision making process #AfricaTweetChat

2. Impulse customers – Since these types of customers don’t have a specific list of what to purchase, you must update them with your new products to generate more sales.

How to target Impulse customers: #ImpulseBuying https://digitalcake.agency/digital-marketing/impulse-buyers/ #AfricaTweetchat

3. Discount customers – These customers don’t purchase items at full price, but when you want your inventory to be over, offering them markdowns can help you with it.

How to target them: https://www.americanexpress.com/en-us/business/trends-and-insights/articles/personalized-discounts-targeting-customers-interests-can-help-increase-sales/ #AfricaTweetChat

4. Need-based customers – These are customers who only enter shops to buy specific needs. Since they’re hard to upsell, you need to build positive interaction to convert them to returning customers.

To achieve that: https://www.blauw.com/en/methods/behoefte-segmentatie