Hey, let's rant about companies that get it, and those that don't, when it comes to social media. A thread of indeterminate length.

In the early days, there were few journalists, almost no politicians or celebrities, and we had civil interactions on Twitter. Mostly civil. And people had conversations, even companies. @SecurityBSides came out of conversations on Twitter.

There were early rockstars of corporate Twitter, like the ever-delightful @Bonniezilla who we first met as Comcast Bonnie. She changed the game for companies on Twitter. She acted like a human, and treated people like people. Crazy, I know. (She's still wonderful, BTW)

One of my early favorites was the person behind @InsideSonoma in Ye Olden Days. So engaged, and engaging. Hooked me up when I needed info and reservations, really showed how to highlight your community. (I can't wait to get back to Sonoma, love that town).

Oh, and a couple of you know the very amusing story of a miscommunication on my part with @InsideSonoma which led to a delightful, if awkward evening. If not, well, in person only.

When I was at Astaro many of us watched Twitter and tried to pick up on less-than-happy customers, it wasn't official, but it worked. @securityweekly and I (and others I will not out) did so at @TenableSecurity before we had a social media team. It's great.

More recently, I made a comment about trying an alternative to a scarce @shure product and they popped in to suggest a possible alternative. Said alternative is sitting on my desk now.

And as much as I like to complain about @comcast I have to say that when the solution is within the reach of @comcastcares they do a great job. Not Bonnie level great, but great. And it out of their reach they hand it off quickly.

Then there are the companies who just broadcast, and don't interact. If your customers are here and following you, how about you pay attention and answer them? @HecklerAndKoch might have gotten even more money from me recently had they done so.