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The 3 Secret formulas of persuasion used by ancient Greeks.
Ethos, Pathos, Logos.
An intro to the art of persuasion
—Thread—
Ethos, Pathos, Logos.
An intro to the art of persuasion
—Thread—
“But Ty, wtf does that even mean”
These are persuasive advertising techniques, invented by Aristotle over 2000 years ago
His “Modes of Persuasion”
Also known as Rhetoric Appeals or The Rhetorical Triangle
These are persuasive advertising techniques, invented by Aristotle over 2000 years ago
His “Modes of Persuasion”
Also known as Rhetoric Appeals or The Rhetorical Triangle
Let’s break them down a little bit
Ethos: Often called an appeal to ethics, is used to establish credibility
Pathos: Appeal to emotion, is used to create an emotional response from your audience
Logos: Appeal to logic, the use of logic, facts or data to persuade an audience
Ethos: Often called an appeal to ethics, is used to establish credibility
Pathos: Appeal to emotion, is used to create an emotional response from your audience
Logos: Appeal to logic, the use of logic, facts or data to persuade an audience
The headline of my pinned tweet is a great example of Ethos
“I’ve made $5000 since March, from Affiliate Marketing”
Me stating how much I’ve made, shows that when it comes to Affiliate Marketing
There’s a good chance I know what I’m talking about! (Credibility)
Here it is
https://twitter.com/tytweed/status/1287855101906829313
“I’ve made $5000 since March, from Affiliate Marketing”
Me stating how much I’ve made, shows that when it comes to Affiliate Marketing
There’s a good chance I know what I’m talking about! (Credibility)
Here it is
https://twitter.com/tytweed/status/1287855101906829313
This Coca-Cola ad is a simple but effective use of Pathos
“open a Coke, open happiness”
Implying Coca-Cola will make you happy, who doesn’t want to be happy?!
It doesn’t matter if the Coke is actually going to make someone happy
It matters that they FEEL like it will
“open a Coke, open happiness”
Implying Coca-Cola will make you happy, who doesn’t want to be happy?!
It doesn’t matter if the Coke is actually going to make someone happy
It matters that they FEEL like it will
Here is a perfect example of Logos
Taken from a Verizon ad
They’ve used a map showing how much coverage they have compared to their competitor
They have provided facts and data right here, there’s no arguing this
Taken from a Verizon ad
They’ve used a map showing how much coverage they have compared to their competitor
They have provided facts and data right here, there’s no arguing this
These are just some examples of how words are everything
Especially when it comes to selling
Yes, even on Twitter.
Can you get people to engage?
Make them think?
Persuade them?
Make them FEEL?
You can do all of this and more with the right words!
Especially when it comes to selling
Yes, even on Twitter.
Can you get people to engage?
Make them think?
Persuade them?
Make them FEEL?
You can do all of this and more with the right words!
These are things you will learn from @CMillerTalks ‘s highly rated ebook
“Make It Stick”
Grab a copy from my affiliate link below
And start turning your sentences into selling machines!
http://bit.ly/2QefYaX
This is from a tweet I wrote implementing his strategies
“Make It Stick”
Grab a copy from my affiliate link below
And start turning your sentences into selling machines!
http://bit.ly/2QefYaX
This is from a tweet I wrote implementing his strategies
That’s all for now fam! I’ve you’ve made it this far, thanks for reading!
if you found any value in this thread
Give the first tweet a RT
This is it here: https://twitter.com/tytweed/status/1300877198811738112
if you found any value in this thread
Give the first tweet a RT
This is it here: https://twitter.com/tytweed/status/1300877198811738112
