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I& #39;m keen to make sure "Building in Public" doesn& #39;t become "Celebrating in Public."
To that end, here& #39;s something I just fucked up.
A brief dissection of my mistake
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To that end, here& #39;s something I just fucked up.
A brief dissection of my mistake
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1/ Context
After sending the newest edition of The Generalist, I got this email from a user.
I always encourage people to reach out — I& #39;m very grateful this reader did. They could have just unsubscribed.
After sending the newest edition of The Generalist, I got this email from a user.
I always encourage people to reach out — I& #39;m very grateful this reader did. They could have just unsubscribed.
2/ Problem
They signed up for The S-1 Club, very reasonably expecting S-1 related content. Instead, they received two other emails from me...
- One about VC& #39;s war for talent
- One about a new product
Damn.
They signed up for The S-1 Club, very reasonably expecting S-1 related content. Instead, they received two other emails from me...
- One about VC& #39;s war for talent
- One about a new product
Damn.
3/ What went wrong?
There& #39;s two possibilities I& #39;m troubleshooting. Either way, the mistake is mine.
Possibility 1: The reader heard about The S-1 Club, but signed up via The Generalist. In that case, they& #39;d get access to all emails.
There& #39;s two possibilities I& #39;m troubleshooting. Either way, the mistake is mine.
Possibility 1: The reader heard about The S-1 Club, but signed up via The Generalist. In that case, they& #39;d get access to all emails.
4/ What went wrong?, cont
Possibility 2: The reader signed up via The S-1 Club, but accidentally got tagged incorrectly. That meant they got emails that weren& #39;t intended for them.
Possibility 2: The reader signed up via The S-1 Club, but accidentally got tagged incorrectly. That meant they got emails that weren& #39;t intended for them.
5/ What were my mistakes and the lessons learned?
First, I need to improve my onboarding communication to make sure I users understanding everything they are (or are not) signed up for.
Next, I need a better system for users to manage their preferences.
First, I need to improve my onboarding communication to make sure I users understanding everything they are (or are not) signed up for.
Next, I need a better system for users to manage their preferences.
