Read on Twitter
I'm keen to make sure "Building in Public" doesn't become "Celebrating in Public."
To that end, here's something I just fucked up.
A brief dissection of my mistake
To that end, here's something I just fucked up.
A brief dissection of my mistake
1/ Context
After sending the newest edition of The Generalist, I got this email from a user.
I always encourage people to reach out — I'm very grateful this reader did. They could have just unsubscribed.
After sending the newest edition of The Generalist, I got this email from a user.
I always encourage people to reach out — I'm very grateful this reader did. They could have just unsubscribed.
2/ Problem
They signed up for The S-1 Club, very reasonably expecting S-1 related content. Instead, they received two other emails from me...
- One about VC's war for talent
- One about a new product
Damn.
They signed up for The S-1 Club, very reasonably expecting S-1 related content. Instead, they received two other emails from me...
- One about VC's war for talent
- One about a new product
Damn.
3/ What went wrong?
There's two possibilities I'm troubleshooting. Either way, the mistake is mine.
Possibility 1: The reader heard about The S-1 Club, but signed up via The Generalist. In that case, they'd get access to all emails.
There's two possibilities I'm troubleshooting. Either way, the mistake is mine.
Possibility 1: The reader heard about The S-1 Club, but signed up via The Generalist. In that case, they'd get access to all emails.
4/ What went wrong?, cont
Possibility 2: The reader signed up via The S-1 Club, but accidentally got tagged incorrectly. That meant they got emails that weren't intended for them.
Possibility 2: The reader signed up via The S-1 Club, but accidentally got tagged incorrectly. That meant they got emails that weren't intended for them.
5/ What were my mistakes and the lessons learned?
First, I need to improve my onboarding communication to make sure I users understanding everything they are (or are not) signed up for.
Next, I need a better system for users to manage their preferences.
First, I need to improve my onboarding communication to make sure I users understanding everything they are (or are not) signed up for.
Next, I need a better system for users to manage their preferences.
6/ What am I doing?
I immediately apologized to reader + am investigating the issues.
More broadly, I'm in the process of building a fuller website to communicate the relationship between properties. I/m also integrating with @tryPico so members can better manage preferences.
I immediately apologized to reader + am investigating the issues.
More broadly, I'm in the process of building a fuller website to communicate the relationship between properties. I/m also integrating with @tryPico so members can better manage preferences.
7/ Fin
Trying to build better infrastructure so readers have total transparency about what they're getting. They deserve to receive only what they want, nothing that they don't.
This was a bummer.
Trying to build better infrastructure so readers have total transparency about what they're getting. They deserve to receive only what they want, nothing that they don't.
This was a bummer.
