Neon Genesis Evangelion & the Monogatari series: The usage of typography to build a visual universe and expand the narration

This is a thread to highlight a creative aspect of the direction I find unique and implemented brilliantly in both series.
Neon Genesis Evangelion & the Monogatari series: The usage of typography to build a visual universe and expand the narrationThis is a thread to highlight a creative aspect of the direction I find unique and implemented brilliantly in both series.
Neon Genesis Evangelion & the Monogatari series: The usage of typography to build a visual universe and expand the narrationThis is a thread to highlight a creative aspect of the direction I find unique and implemented brilliantly in both series.
Evangelion’s ambitious direction is pioneer when it comes to creating a strong visual identity, especially in a time where there’s only a few computer typefaces.
The opening alone, tells volumes about Anno’s creative bias.
Evangelion’s ambitious direction is pioneer when it comes to creating a strong visual identity, especially in a time where there’s only a few computer typefaces.The opening alone, tells volumes about Anno’s creative bias.
Evangelion’s ambitious direction is pioneer when it comes to creating a strong visual identity, especially in a time where there’s only a few computer typefaces.The opening alone, tells volumes about Anno’s creative bias.
Evangelion’s ambitious direction is pioneer when it comes to creating a strong visual identity, especially in a time where there’s only a few computer typefaces.The opening alone, tells volumes about Anno’s creative bias.
Evangelion’s ambitious direction is pioneer when it comes to creating a strong visual identity, especially in a time where there’s only a few computer typefaces.The opening alone, tells volumes about Anno’s creative bias.
Throughout the series, there’s a heavy presence of texts flashed into the viewer for a split second (in the style of subliminal messages) offering additional meanings and sometimes biblical references.
Throughout the series, there’s a heavy presence of texts flashed into the viewer for a split second (in the style of subliminal messages) offering additional meanings and sometimes biblical references.
Throughout the series, there’s a heavy presence of texts flashed into the viewer for a split second (in the style of subliminal messages) offering additional meanings and sometimes biblical references.
Throughout the series, there’s a heavy presence of texts flashed into the viewer for a split second (in the style of subliminal messages) offering additional meanings and sometimes biblical references.
Throughout the series, there’s a heavy presence of texts flashed into the viewer for a split second (in the style of subliminal messages) offering additional meanings and sometimes biblical references.
The title cards’s design is sober yet so clever, it feels iconic. It features a number of different fonts to exhibit the title of the episode, while Neon Genesis Evangelion stays the same. Episodes 26, 25’, 26’ are similar fonts.
A great attention is dedicated to building a coherent typographic universe: Nerv and SEELES’s logos, numerous user interfaces or title sequences are consistently depicted with the combination of Helvetica or Matisse almost as a representation of the franchise.
Following Eva’s legacy, Monogatari pushes the concept even farther with brio. The usage of typography builds a strong and abstract feel to the visual universe of the series, which is a perfect fit.
Many times, we can observe typography being used to signify events or accentuate emotions in a stunning way from a graphic design point of view. It also adds a lot of indications to the narrative.
On the other hand, I think it’s safe to say the typographic abundance is also used in a way to overwhelm the viewer. There’s a lot of informations displayed, repeated or less meaningful enhancing the conceptual energy to the series.
Both works stands out by their stunning direction and I think typography is more important than we think.
Thanks a lot for reading, sorry if this thread is a bit of a mess, I did my best to articulate my thoughts in a cohesive way and my english is not so good :)
You can follow @TiphYume.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:
There are a lot of misconceptions about the Turkish diaspora in Germany. Since i just finished writing an essay about this topic I thought it's time to give other people
Read more
Las mejores calculadoras online en 2020A thread http://totumat.com/2020/11/26/las-mejores-calculadoras-online-en-2020/ Cuando se estudian asignaturas que requieren de cálculos complicados, nada mejor que contar con una buena calculadora.
Read more
Mitigating #ClimateChange is as much about taking up new techs as about leaving others behindMost studies focus on #coal's global downfall but another #energy tech decline is loomingRead my new
Read more