I generally avoid twitter threads but I have some questions I need to get out of my head...

All this stuff about digital and changing buying patterns. What are the really upper funnel changes?

If people aren& #39;t going into the shops as much, what are the big changes in the way they buy?

What are they no longer buying?

What are they buying & #39;like for like& #39;? For example, are they thinking, "this brand of jeans fit, I& #39;ll just order the same ones again."

Does that mean brands can more easily lock in loyalty?

For products that take multiple visits, what& #39;s the change? If I buy a coffee machine, do I just research online? Do I watch more online videos? Do I go into store to play and then avoid returning to the shops so buy online?

What points are lost in the purchase journey and what points are seeing a digital for real world substitution?

This stuff was happening anyway. Buying a car meant far fewer dealership visits last year than a decade ago.

What& #39;s fundamentally changed and in which sectors?