You need more tools in the tool kit.

Imagine your car broke down and you call a repair person, and they show up with only a hammer, whacks away on the engine.

You: "What are you doing?"
Repair person: "This is the only tool I use."

Too much of adv. is like the repair person.

Too often, advertising people are arrive to an assignment with a tool already selected. No matter what the issue, we're going to use this tool. And we wonder why clients don't trust or value us.

Media and tech are tools, not solutions. We use them to get the message out.

Learn to do work in all media. Get an understanding of who powerful direct does as well as digital. Appreciate the power of OOH, radio and print (yes, print is not dead). More tools mean stronger solutions. Stronger the solutions, the better the results, which makes clients happy

Reading about other media is the same as practicing creating it. Practice your craft.

If you can write great radio that holds a person's attention, your digital writing will be stronger. If you can convey a message in print with no words, imagine how digital will work for you.

If you can create digital that stops people and draws them in, imagine what you can do with direct mail. The snark of your social posts will translate well into work on most other media.

Have a favorite tool, but really know them all.

You need more tools in your tool kit.