ATTENTION!!
Using First Lines to grab attention.
/*A thread*/
Using First Lines to grab attention.
/*A thread*/
So if the first sentence of your copy is so important,
how do you write it such that your reader reads the whole copy?
It& #39;s simple: keep your first sentence short.
Your first sentence can be in this form; ‘
losing weight is not easy’.
‘It’s you against a computer’.
how do you write it such that your reader reads the whole copy?
It& #39;s simple: keep your first sentence short.
Your first sentence can be in this form; ‘
losing weight is not easy’.
‘It’s you against a computer’.
‘It had to happen’.
Notice how short and simple the sentences are.
No use of big words;
just simple and easy to understand sentences sprinkled with spices of curiosity.
Most times, people just skim through articles and copies.
Notice how short and simple the sentences are.
No use of big words;
just simple and easy to understand sentences sprinkled with spices of curiosity.
Most times, people just skim through articles and copies.
If sentences are too long chances are your customer will move on to the next easy-to-understand content.
Another point is make your sentences comprehensible.
This point cannot be overemphasized.
After the customer has read the first sentence of your copy,
Another point is make your sentences comprehensible.
This point cannot be overemphasized.
After the customer has read the first sentence of your copy,
That first sentence also serves a purpose:
To get your reader to read the next sentence.
The first few sentences of your copy are meant to get the customer to read the following ones.
To get your reader to read the next sentence.
The first few sentences of your copy are meant to get the customer to read the following ones.
It’s important to emphasize the grabbing your customer attention and holding on to it at the beginning of your ad
If you don& #39;t do these, you risk losing the reader’s interest altogether.
And no amount of quality your product or offer provides will bring sales from customers.
If you don& #39;t do these, you risk losing the reader’s interest altogether.
And no amount of quality your product or offer provides will bring sales from customers.
An experiment was carried out to estimate the level of readership of their monthly newsletters.
Somewhere within the 4500-worded newsletter, they embedded an offer of $10 to anyone who asked for it.
None of the persons who received the newsletter made requests.
Somewhere within the 4500-worded newsletter, they embedded an offer of $10 to anyone who asked for it.
None of the persons who received the newsletter made requests.
The newsletter is always clogged with too many big words and very long sentences.
If you can master the technique using small words and long sentences, and use it skillfully,
You& #39;re on your way to creating great copy.
If you can master the technique using small words and long sentences, and use it skillfully,
You& #39;re on your way to creating great copy.
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